Marketing Expert Witnesses

Marketing, Behavioral and Social Sciences

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web, Sales, Global, Clients

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 50 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIR...

Advertising, Marketing - Management, mergers/acquisitions/JV, branding, public relations, digital, social, media planning/buying, events/sponsorship, direct response, creative, production, SEO/SEM, outdoor, contracts, conflicts, termination, client/agency relationship, culture-fit, organization alignment, performance audit

Over 35 years of C-level management, marketing, advertising, branding experience One of only a few with C-level experience at world- class ad agencies, clients/marketers & consulting firms Successfully worked, advised and/or developed marcom programs for 100+ clients/brands in 13 different industries Helped pioneer integrated marketing communications (ICM) and cause related/purpose marketing (CRM) Founded/acquired/built and sold eight different companies in 3 different industries Guest lectured at UCLA, USC & Pepperdine; numerous speeches/presentations to executives, & various interviews with broadcast media Various blogs, articles and interviews for industry Associations, local newspapers and for digital distribution FINRA Arbitrator for over 10 years

Marketing, Advertising - Wine, spirits, alcohol, liquor, beverage alcohol, import wine, import spirits, wine and spirits trade shows, WSWA, three-tier system, 3 tier system, wine and spirits distribution, wine import contracts, TTB, author, journalist, celebrity brands, distributor contracts.

Steve is a U.S. wine and spirit industry consultant specializing in navigating the complexities of the U.S. market. He literally wrote the book and is the author of "How to Get U.S. Market-Ready", a comprehensive overview of how the beverage alcohol business in the U.S. operates. He has impeccable credentials including a B.S. from Cornell Univ., and as a lecturer at Cornell’s Hotel School and the Univ. of Bologna Business School. He hosts the Italian Wine Podcast which garners over 20K listens per month. He has consulted on industry issues for brands, regional promotion entities and bev. alc. industry clients from more than 24 countries. Steve has worked on three expert witness projects. He is a frequent speaker and seminar moderator at major trade shows around the world including Vinitaly, Wine2Wine, Vinexpo (Bordeaux and New York), London Wine Fair, USA Trade Tasting etc. He also hosts the podcast "Get U.S. Market-Ready with Italian Wine People" on The Italian Wi...

Hotel & Restaurant - Resort, Condo Resort, Condo Hotel, Hotel Operations, Asset Management, Marketing, Renovation, Sales & Marketing

A 40-year veteran of the Hotel/Resort industry, Fischer's hospitality career includes work in full service resorts, condo resorts and hotels, to include positions at the world-famous Greenbrier and Broadmoor Hotels. Additionally, he has experience in multi unit management of branded and non-branded assets. He is well balanced with strong business acumen in financials, guest service, renovations, sales & marketing, team building, and developing culture.

Internet, Marketing - SEO, Search Engine Optimization, Search Engines, Digital Marketing, Domain Names, Cybersquatting, Ecommerce, Cryptocurrency, Bitcoin, Online Defamation, Pay Per Click, PPC, Affiliate Marketing, Amazon Marketplace Retailing, Internet Marketing, Web Site Development, Social Media, SEO

The best-selling author of SEO for Dummies and dozens of other Internet-technology related books, Peter Kent has been working in SEO since around 1999. He's been online since 1984, and in technology since 1979. He was the founder of an e-business service provider funded by one of the world's largest VC firms, and of an Internet-related publishing company (he built his first ecommerce Web site in 1997), VP of Web Solutions for a national ISP in 2002 (with 60 SEO, PPC, and Web development staff), and VP of marketing for a Web-applications company. Since 2003 Mr. Kent has provided consulting services (in SEO, PPC, Web development, and digital marketing) to literally hundreds of companies, large and small, in various areas of digital marketing, including projects for Amazon, Time Warner Cable / Roadrunner, Lonely Planet, Zillow, Avvo, Honey Baked Ham, Dunn & Bradstreet, and Tower Records. Mr. Kent wrote the Complete Idiot's Guide to the Internet in 1993, followed by a plethora of books...

Marketing, Advertising - Wine, spirits, alcohol, liquor, beverage alcohol, import wine, import spirits, wine and spirits trade shows, WSWA, three-tier system, 3 tier system, wine and spirits distribution, wine import contracts, TTB, author, journalist, celebrity brands, distributor contracts.

Steve is a U.S. wine and spirit industry consultant specializing in navigating the complexities of the U.S. market. He literally wrote the book and is the author of "How to Get U.S. Market-Ready", a comprehensive overview of how the beverage alcohol business in the U.S. operates. He has impeccable credentials including a B.S. from Cornell Univ., and as a lecturer at Cornell’s Hotel School and the Univ. of Bologna Business School. He hosts the Italian Wine Podcast which garners over 20K listens per month. He has consulted on industry issues for brands, regional promotion entities and bev. alc. industry clients from more than 24 countries. Steve has worked on three expert witness projects. He is a frequent speaker and seminar moderator at major trade shows around the world including Vinitaly, Wine2Wine, Vinexpo (Bordeaux and New York), London Wine Fair, USA Trade Tasting etc. He also hosts the podcast "Get U.S. Market-Ready with Italian Wine People" on The Italian Wi...

Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets,

Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association. Litigation experience summary: • Expe...

Marketing, Advertising - Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation.

Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Brian Sowers is a principal at Applied Marketing Science (AMS). With more than 25 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. He has personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. Brian is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), and currently serves on the Famous and Well-Known Marks Committee of the International Trademark Association (INTA) where he chairs the Dilution Su...

Marketing, Advertising - Trademark and Trade Dress Infringement (Likelihood of Confusion, Secondary Meaning, Dilution, Genericness), False and Deceptive Advertising, Class Action, Expert Witness Testimony, Marketing and Survey Research 

Tao Sun is a manager and testifying survey expert in the Litigation Support practice at Applied Marketing Science, Inc. (AMS). He provides survey evidence and expert testimony on matters related to trademark and trade dress infringement, false and deceptive advertising, and class action litigation. In addition, his expert services include critiquing opposing expert reports, and guiding the deposition and trial questioning of opposing expert witnesses. In his role at AMS, Dr. Sun is involved in all aspects of litigation research, including survey and sample design, data analysis, and expert report preparation. With over 20 years of teaching and research experience, Dr. Sun has designed and conducted various surveys and experiments related to consumer behavior, advertising effectiveness, and mass media effects. His research findings have been published in outlets such as the Journal of Consumer Behavior, Journal of Advertising Research, Psychology & Marketing, among others. Dr. Sun ...

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

Marketing, Business Damages - online reviews, social media, email marketing, user experience design, web accessibility, online reputation

- Author, Content Marketing Strategies: Planning, Creating, and Distributing Content (2021) - Author, Digital Marketing: A Practical Approach (est. 2024) - Lead digital marketing faculty, Minnesota State Technical and Community College - Part-time marketing faculty, Wayne State University - Founder and CEO, Digital Detroit LLC - Provided expert witness reports for three prior cases related to online reviews or social media

Marketing, Management - Bio-similar drugs, Biotech & Pharma Marketing, Biotech & Pharma Operations, Branded Promotion, CNS Products, Medicare, Oncology Products, Pharmaceutical Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharmaceutical Marketing, Pharmaceutical Sales, Specialty Pharma

Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 26 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; and provided commercial assessment and recommendation of var...

Marketing, Management - Bio-similar drugs, Biotech & Pharma Marketing, Biotech & Pharma Operations, Branded Promotion, CNS Products, Medicare, Oncology Products, Pharmaceutical Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharmaceutical Marketing, Pharmaceutical Sales, Specialty Pharma

Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 26 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; and provided commercial assessment and recommendation of var...

Internet, Marketing - Search Engine Optimization, SEO, Defamation, Technology, Online Advertising, Social Media, Reputation Management, Domain Names, Cybersquatting, Internet Analytics, APIs, API Development, Internet Advertising, Google Ads, Google Analytics, Facebook, Twitter, YouTube, Instagram, Trademark Infringement

With more than $98 million awarded to litigation clients, Chris Silver Smith has provided expert witness services on cases involving major search engines, search engine optimization (SEO), social media, internet analytics, search engine algorithms, application programming interfaces (APIs), image meta data, patents, domain names, cybersquatting / typosquatting, online defamation, reputation management, blogging, mapping, and more. As an SEO Expert Witness, he has provided analysis and testified in cases involving trademark infringement conducted through various search engine optimization techniques. Smith is also Google Ads Search Certified, and has testified as a Pay-Per-Click Ads expert witness in cases involving the use of trademarks, copyrighted content, and keyword targeting involving PPC ads. Smith is also skilled in social media analysis, and has used sentiment analysis to assess the whether topics and persons have been presented favorably or negatively in social media. H...