Marketing Expert Witness

Listings

This page contains marketing expert witnesses who testify, consult and provide litigation support on marketing and related issues. Marketing expert witnesses and consultants on this page may form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts. The issues and subjects these marketing expert witnesses testify regarding may include: Marketing, Lanham Act, Survey Research, Advertising, Consumer Behavior, Intellectual Property, Internet Marketing, Promotion, Sales, Social Media, Trademarks, Accounting, Ads, Affiliate Marketing, and Amazon Marketplace Retailing.

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Glen Balzer New Era Consulting

Los Altos, California
Marketing, Business Operations - Sales and marketing issues involving manufacturers' representatives and industrial distributors, distribution and representative agreements
Promote conflict resolution between parties involved in representative, and distribution agreements. Created, upgraded and managed sales and marketing organizations in America, Europe and Asia.

Dr. Michael A. Kamins Kamins Survey Consultants

Los Angeles, California
Marketing, Behavioral and Social Sciences

Larry Steven Londre, MBA, Londre Marketing Consultants, LLC / USC / Pepperdine/ CSUN

Los Angeles, California
Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Communication, Trademarks, Trade Dress, Unfair Competition, Clients, Partners, Copyrights, Forensic Marketing, Web, Sales, Profits, Global
Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 18+ years as expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; trademark; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 47 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIRECTV, The Music ...

George Fischer Hospitality Details

Lone Tree, Colorado
Hotel & Restaurant - Resort, Condo Resort, Condo Hotel, Hotel Operations, Asset Management, Marketing, Renovation, Sales & Marketing
A 40-year veteran of the Hotel/Resort industry, Fischer's hospitality career includes work in full service resorts, condo resorts and hotels, to include positions at the world-famous Greenbrier and Broadmoor Hotels. Additionally, he has experience in multi unit management of branded and non-branded assets. He is well balanced with strong business acumen in financials, guest service, renovations, sales & marketing, team building, and developing culture.

Peter Kent Peter Kent Consulting, LLC

Denver, Colorado
Internet, Marketing - Search Engines, Search Engine Optimization, SEO, Digital Marketing, Domain Names, Cybersquatting, Ecommerce, Cryptocurrency, Bitcoin, Online Defamation, Pay Per Click, PPC, Affiliate Marketing, Amazon Marketplace Retailing, Internet Marketing, Web Site Development, Social Media
The best-selling author of SEO for Dummies and dozens of other Internet-technology related books, Peter Kent has been working online since 1984, and in technology since 1979. He was the founder of an e-business service provider funded by one of the world's largest VC firms, and of an Internet-related publishing company (he built his first ecommerce Web site in 1997), VP of Web Solutions for a national ISP, and VP of marketing for a Web-applications company. Since 2003 Mr. Kent has provided consulting services to literally hundreds of companies, large and small, in various areas of digital marketing, including projects for Amazon, Time Warner Cable / Roadrunner, Lonely Planet, Zillow, Avvo, Honey Baked Ham, Dunn & Bradstreet, and Tower Records. Mr. Kent wrote the Complete Idiot's Guide to the Internet in 1993, followed by a plethora of books about various aspects of online business and technology, including seven editions of SEO for Dummies since 2003. He has also created three SEO ...

Larry Chiagouris, PhD

Madison CT and also Boca Grande FL, Florida
Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets,
Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association. Litigation experience summary: • Expe...

Thomas J Maronick, DBA, JD Maronick Associates

Baltimore, Maryland
Marketing, Advertising - Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation.
Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."

Alex Babitsky, MBA SEAK

Falmouth, Massachusetts
Legal, Marketing - expert witness marketing, expert witness testifying training

Brian Sowers, MBA Applied Marketing Science, Inc.

Waltham, Massachusetts
Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property
Brian Sowers is a principal at Applied Marketing Science (AMS). With more than 25 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. He has personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. Brian is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), and currently serves on the Famous and Well-Known Marks Committee of the International Trademark Association (INTA). In addition, he co-hosts an an...

John J Hosier John Hosier Healthcare Consulting, LLC

Montclair, New Jersey
Marketing, Management - Pharmaceutical Commercialization, Brand Planning, Biotechnology & Pharmaceutical, Managed Markets, Payor, Medicare, Oncology, Hematology, Biosimilars, Specialty Pharmaceuticals, Distribution, Promotion, Pharmaceutical Marketing
Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 25 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; and provided commercial assessment and recommendation of var...

RICHARD Gottlieb Global Toy Experts

New York, New York
Intellectual Property, Management - Toys, Games, Manufacturing, Marketing, Sales,
Richard Gottlieb is the CEO of Global Toy Experts, a toy industry consultancy. He is also the publisher of Global Toy News, a magazine that focuses on the business of play. Richard Gottlieb has been consulting to the U.S. and global toy industries since 1994. He has represented leading toy companies, including Hasbro, D.C. Comics, Radio Flyer, Warner Brothers, Rubik’s Cube, Zuru, Rose Art, and Rockstar Games. Richard co-produces the annual Toy Talks Forum in Shenzhen China and has spoken at toy industry events in Sao Paulo, Brazil; Hong Kong; Shanghai, China, Guangzhou, China, Nuremberg, Germany, Copenhagen, Denmark; Zagreb, Croatia; New York; Los Angeles; and Chicago. Richard has written numerous articles for his magazine, Global Toy News as well as for other toy publications in the U.S. and abroad. Due to his experience and expertise in the toy industry, he has been interviewed by hundreds of global media outlets, including ABC News, CNN, MSNBC, the New York Times, and Newswee...

Kelly T Hickel Expert Witness Consulting Services

New York, New York
Technology, Economics - Financial, advertising, business damages, business operations, business valuation, computers, dispute resolution, information technology, internet, management, marketing, accounting
Expert Witness Consulting Services, LLC (“EWCS”) has recently been established to provide a range of services to independent professionals and professional service firms engaged in expert witness and related activities. EWCS has incremental, litigation-experienced human resources and national recognition within the legal community to significantly enhance the positioning and “throw weight” of affiliated expert witness firms.

John J Hosier John Hosier Healthcare Consulting, LLC

New York
Marketing, Management - Pharmaceutical Commercialization, Brand Planning, Biotechnology & Pharmaceutical, Managed Markets, Payor, Medicare, Oncology, Hematology, Biosimilars, Specialty Pharmaceuticals, Distribution, Promotion, Pharmaceutical Marketing
Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 25 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; and provided commercial assessment and recommendation of var...

Ernan Haruvy Econ Mech, Inc.

Plano, Texas
Marketing, Warnings & Labels - Internet Marketing, eCommerce, auctions, surveys, consumer analytics, conjoint analysis, patent infringement, trademarks, royalties, warranties, damages, false advertising, marketing representations, consumer behavior, branding
Professor Haruvy is a Professor of Marketing and Director of the Marketing Institute. He has taught marketing and economics for 25 years (McGill University, University of Texas at Dallas, University of Texas at Austin, and Technion). His expertise is in Marketing Analytics, Internet Marketing, Economic Modeling (including Valuation, Damages, Estimation, and Simulation), Pricing (including auctions), Consumer Behavior, Survey Research, Conjoint Analysis, Branding, Advertising, Econometrics, and Statistics. He has published over 100 articles on related topics, and has supervised projects in academia, government and industry.
You can also find Marketing Expert Witnesses in:
Massachusetts, California, Florida, Texas, New Jersey, Colorado, and Maryland