Marketing Expert Witnesses

The SEAK Expert Witness Directory contains a comprehensive list of marketing expert witnesses who testify, consult and provide litigation support on marketing and related issues. Marketing expert witnesses and consultants on this page may form expert opinions, draft expert witness reports, and provide expert witness testimony at deposition and trial. The issues and subjects these marketing expert witnesses testify regarding may include: Intellectual Property, Marketing, Social Media, Survey Research, Lanham Act, Advertising, Class Action, Dilution, Genericness, Management, Sales, Branding, Class Action Litigation, Consumer Behavior, and Cybersquatting.

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John J Hosier

John Hosier Healthcare Consulting, LLC

California
Marketing, Management - Bio-similar drugs, Biotech & Pharma Marketing, Operations, Branded Promotion, CNS Products, Medicare, Oncology Products, Pharma Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharma Marketing, Pharma Sales, Specialty Pharma, DTC, Commercially Reasonable Efforts, CRE
Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 26 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; advised on commercially reasonable effort (CRE); and provide...

Dr. Michael A. Kamins

Kamins Survey Consultants

Los Angeles, California
Marketing, Behavioral and Social Sciences

Larry Steven Londre, MBA,

Londre Marketing Consultants, LLC / USC / Pepperdine/ California State University, Northridge

Los Angeles, California
Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web, Sales, Global, Clients
Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 55 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIR...

Karen E Morgan

Morgan Search International

Santa Monica, California
Employment, Marketing - Executive Search , Executive Recruiter, Recruiter , Headhunter, Job search, Salary negotiation, Career management , Employment trends , C Suite , Compensation, Recruitment for start-ups, Market Research & Data Analytics recruitment, Employee market value, MarTech , Fortune 500, mid sized co, Teams
30 years experience in recruitment and executive search. Founded own recruitment firm 24 years ago. Have advised and partnered with businesses large and small, Fortune 500s to start-ups, (including AI and Analytics Platforms) client side and service side, to build outstanding teams. Personally completed 100s of searches for leading and growing companies across many industry sectors. Specialize in identifying and placing market research talent from early career to Executive level. Work directly with decision makers up to CEO and with Human Resource decision makers. Regularly attend Market Research industry conferences and have been invited to speak on employment & hiring trends, skills in a rapidly changing market and to provide advice and guidance to both Job Seekers and Hiring Managers. My firm specializes in placing marketing talent, in particular market research, which includes data analytics, qualitative & quantitative, marketing science & brand strategy experts. We also place t...

Daniel L. Pearlman, MBA

bob wolf partners/TPG

Marina Del Rey, California
Advertising, Marketing - Management, mergers/acquisitions/JV, branding, public relations, digital, social, media planning/buying, events/sponsorship, direct response, creative, production, SEO/SEM, outdoor, contracts, conflicts, termination, client/agency relationship, culture-fit, organization alignment, performance audit
Over 35 years of C-level management, marketing, advertising, branding experience One of only a few with C-level experience at world- class ad agencies, clients/marketers & consulting firms Successfully worked, advised and/or developed marcom programs for 100+ clients/brands in 13 different industries Helped pioneer integrated marketing communications (ICM) and cause related/purpose marketing (CRM) Founded/acquired/built and sold eight different companies in 3 different industries Guest lectured at UCLA, USC & Pepperdine; numerous speeches/presentations to executives, & various interviews with broadcast media Various blogs, articles and interviews for industry Associations, local newspapers and for digital distribution FINRA Arbitrator for over 10 years

Kate Talbot, MBA

Social Media Marketing- Forbes Columnist

Kate Talbot Marketing

San Francisco, California
Marketing - Social Media, Social media marketing, Snapchat Marketing, LinkedIn Marketing, Instagram Marketing, Facebook Marketing, YouTube Marketing, Twitter Marketing, Online Marketing, Digital Marketing, Personal Branding, Content Marketing, Pinterest Marketing
I am an expert on various social media platforms. I currently own and maintain a consulting firm, Kate Talbot Marketing. I assist and counsel clients on using and leveraging various social media applications and other digital technologies for their businesses, including YouTube, Snapchat, LinkedIn, Twitter, Facebook, Instagram, and Pinterest. I am based in Silicon Valley and my clients include startups, venture capital funds, and global brands. I have been qualified as a social media expert in a private arbitration proceeding before Judicial Arbitration and Mediation Services, Inc. I am a regular speaker on social media at conferences and webinars presented worldwide. My expertise has been featured on CNN, NBC News, BBC, NPR, Nasdaq, Huffington Post, and iHeart Radio. I have been named: Instagram Marketing Expert from Foundr Magazine and Social Media Examiner,15 of The Most Talented Instagram Consultants for Hire from AutoLikes, and 30 Women Shaping B2B Tech Marketing from Snap...

George Fischer

Hospitality Details

Lone Tree, Colorado
Hotel & Restaurant - Resort, Condo Resort, Condo Hotel, Hotel Operations, Asset Management, Marketing, Renovation, Sales & Marketing
A 40-year veteran of the Hotel/Resort industry, Fischer's hospitality career includes work in full service resorts, condo resorts and hotels, to include positions at the world-famous Greenbrier and Broadmoor Hotels. Additionally, he has experience in multi unit management of branded and non-branded assets. He is well balanced with strong business acumen in financials, guest service, renovations, sales & marketing, team building, and developing culture.

Peter Kent

Peter Kent Consulting, LLC

Denver, Colorado
Internet, Marketing - SEO, Search Engine Optimization, Search Engines, Digital Marketing, Domain Names, Cybersquatting, Ecommerce, Cryptocurrency, Bitcoin, Online Defamation, Pay Per Click, PPC, Affiliate Marketing, Amazon Marketplace Retailing, Internet Marketing, Web Site Development, Social Media, SEO
The best-selling author of SEO for Dummies and dozens of other Internet-technology related books, Peter Kent has been working in SEO since around 1999. He's been online since 1984, and in technology since 1979. He was the founder of an e-business service provider funded by one of the world's largest VC firms, and of an Internet-related publishing company (he built his first ecommerce Web site in 1997), VP of Web Solutions for a national ISP in 2002 (with 60 SEO, PPC, and Web development staff), and VP of marketing for a Web-applications company. Since 2003 Mr. Kent has provided consulting services (in SEO, PPC, Web development, and digital marketing) to literally hundreds of companies, large and small, in various areas of digital marketing, including projects for Amazon, Time Warner Cable / Roadrunner, Lonely Planet, Zillow, Avvo, Honey Baked Ham, Dunn & Bradstreet, and Tower Records. Mr. Kent wrote the Complete Idiot's Guide to the Internet in 1993, followed by a plethora of books...

Larry Chiagouris, PhD

Boca Grande, Florida
Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets,
Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association. Litigation experience summary: • Expe...

Gregory Kohs

Research Biz, LLC

Jensen Beach, Florida
Marketing, Statistics - Market research, Survey research, Consumer survey, Product testing, User research, Qualitative, Quantitative, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Pricing, Survey software, Questionnaire, Polling, Advertising, Offers, Wikipedia
I am a market research practitioner and executive with 32 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including a substantial case centering on a technology patent infringement claim against a Top 5 Internet company. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that depar...

Mark J. Lerner

Global Leader: Business Valuation, M&A, Faculty

Morgen Evan Advisory Services, Ltd.

Miami, Florida
Business Valuation, Financial - Business, Operations, Management, Strategy, Assets, Negotiations, Analysis, International, Japan, China, Korea, Europe, Mergers, Acquisitions, M&A, UK, FX, Board, Global, Marketing
Mr. Lerner is a highly seasoned business executive with an intense focus on Business Valuation, all driven by significant experience and accomplishments in Mergers and Acquisitions, business strategy, and international business expansion. Mr. Lerner honed his experience in business valuation through a lengthy and intense career in Mergers and Acquisitions. His career in M&A started at Merrill Lynch where he rose to Vice President, continued at Chase Manhattan Bank where he was a Managing Director at age 32, and then at Morgen Evan Advisory - the firm he founded. He has also served as the Chairman of Oaklins International, a global association of M&A firms, as well as a Board member of M&A Worldwide, another global M&A network. With more than 200 M&A transactions managed, Mr. Lerner has valued a wide range of companies from private to public, US based to foreign based, and across an extensive array of industries. Mr. Lerner has negotiated business valuations with some of the to...

Thomas J Maronick, DBA, JD

Maronick Associates

Baltimore, Maryland
Marketing, Advertising - Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation.
Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."

Brian Sowers, MBA

Applied Marketing Science, Inc.

Burlington, Massachusetts
Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property
Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.

Patricia Yanes

Applied Marketing Science, Inc.

Burlington, Massachusetts
Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages
Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

Nick Mattar, MBA

Digital Detroit LLC

Commerce Township, Michigan
Marketing, Business Damages - online reviews, social media, email marketing, user experience design, web accessibility, online reputation
- Author, Content Marketing Strategies: Planning, Creating, and Distributing Content (2021) - Author, Digital Marketing: A Practical Approach (est. 2024) - Lead digital marketing faculty, Minnesota State Technical and Community College - Part-time marketing faculty, Wayne State University - Founder and CEO, Digital Detroit LLC - Provided expert witness reports for three prior cases related to online reviews or social media

John J Hosier

John Hosier Healthcare Consulting, LLC

West New York, New Jersey
Marketing, Management - Bio-similar drugs, Biotech & Pharma Marketing, Operations, Branded Promotion, CNS Products, Medicare, Oncology Products, Pharma Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharma Marketing, Pharma Sales, Specialty Pharma, DTC, Commercially Reasonable Efforts, CRE
Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 26 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; advised on commercially reasonable effort (CRE); and provide...

John J Hosier

John Hosier Healthcare Consulting, LLC

New York
Marketing, Management - Bio-similar drugs, Biotech & Pharma Marketing, Operations, Branded Promotion, CNS Products, Medicare, Oncology Products, Pharma Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharma Marketing, Pharma Sales, Specialty Pharma, DTC, Commercially Reasonable Efforts, CRE
Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 26 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; advised on commercially reasonable effort (CRE); and provide...

John J Hosier

John Hosier Healthcare Consulting, LLC

Pennsylvania
Marketing, Management - Bio-similar drugs, Biotech & Pharma Marketing, Operations, Branded Promotion, CNS Products, Medicare, Oncology Products, Pharma Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharma Marketing, Pharma Sales, Specialty Pharma, DTC, Commercially Reasonable Efforts, CRE
Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 26 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; advised on commercially reasonable effort (CRE); and provide...

Eric S Heinz, MBA

MedTech Expert - 23 Years of Experience

Heinz Ventures, LLC

Memphis, Tennessee
Medical Devices, Marketing - M&A, Product Liability, Intellectual Property, Commercial Disputes, Mergers & Acquisitions, Venture Capital, Robotic Surgery, Spine, MedTech, Branding, Trademarks, Biomedical Engineering, Trade Secrets
With 23+ years of broad and deep functional experience in the MedTech/medical device industry, Eric Heinz provides litigation consulting and expert witness testimony related to commercial disputes, marketing, mergers & acquisitions, product liability, and intellectual property. Over his career, he has become a expert in the development and commercialization of surgical robotics, most notably through his past position as product manager for the da Vinci Surgical System at Intuitive Surgical. He is a registered patent agent, and is named as an inventor on 19 Issued US patents. His knowledge across product development engineering, marketing and M&A provide a unique perspective when understanding complex situations in this highly regulated industry. He is currently Managing Partner of Heinz Ventures, a MedTech focused venture fund and venture studio.

Rhonda Harper, MBA

Harper Litigation Consulting and Research

Dallas, Texas
Marketing, Advertising - Trademark Survey, Advertising Survey, Consumer Survey (Lanham Act - Likelihood of Confusion, Secondary Meaning, Genericness, Fame, Dilution, Advertising), Class Action, Intellectual Property, Consumer Behavior, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Rebuttal
RETAINED BY 200+ LAW FIRMS. COURT PROVEN. Ms. Harper has over 30 years’ experience and is one of the few experts who is court qualified across many matters. As a former chief marketing officer for Fortune 500 companies, general manager for a leading global communications agency, serial entrepreneur, and an adjunct marketing professor, she has been engaged by hundreds of law firms in cases regarding intellectual property infringement, misleading advertising, licensing, breach of contract and performance, unfair competition, trade practices, consumer privacy, and standard practices. She has also been a designated expert in more than ten class action lawsuits. As a leading survey expert, Ms. Harper has conducted or rebutted more than 200 Lanham Act trademark, trade dress, and advertising surveys. Since 2005, Ms. Harper has testified more than 100 times in virtually every Federal Circuit Court, along with State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS. 2023 C...

Lindy (Buddy) M. Pilgrim

Integrity Management Services, Inc.

Parker, TX, Texas
Agriculture, Management - Poultry, Chicken, Turkey, Commodity Markets, Protein Markets, Sales, Market Prices, Management, Accounting, Marketing, Trading, Food Processing, Meat Processing, Agri-business, Further Processed Foods, Food Manufacturing, Live Production, Animal Agriculture, Contract Farming, Rendering - By Products
I have over 45 years of experience in all aspects the meat/poultry and food processing industry, including serving in every level of management from production line worker to supervisor, to general manager, Vice President, Senior Vice President, Executive Vice President, Chief Operating Officer, President, Chief Executive Officer, Board Member, Board Vice Chairman, Board Chairman and owner. My direct functional experience is exceptionally broad spanning live operations, grain purchasing, feed milling, basic and further processing operations, facility maintenance, packaging, sales, marketing, distribution, transportation, logistics, advertising, accounting, and finance. I have overseen production operations and sales feeding into virtually every marketing channel including wholesale clubs, retail grocery chains, institutional distributors, foodservice for casual dining and fast food restaurants, export markets and commodity trading. I have overseen national brand name product lines...

Chris Silver Smith

Argent Media

Dallas, Texas
Internet, Marketing - Search Engine Optimization, SEO, Defamation, Technology, Online Advertising, Social Media, Reputation Management, Domain Names, Cybersquatting, Internet Analytics, APIs, API Development, Internet Advertising, Google Ads, Google Analytics, Facebook, Twitter, YouTube, Instagram, Trademark Infringement
With more than $98 million awarded to litigation clients, Chris Silver Smith has provided expert witness services on cases involving major search engines, search engine optimization (SEO), social media, internet analytics, search engine algorithms, application programming interfaces (APIs), image meta data, patents, domain names, cybersquatting / typosquatting, online defamation, reputation management, blogging, mapping, and more. As an SEO Expert Witness, he has provided analysis and testified in cases involving trademark infringement conducted through various search engine optimization techniques. Smith is also Google Ads Search Certified, and has testified as a Pay-Per-Click Ads expert witness in cases involving the use of trademarks, copyrighted content, and keyword targeting involving PPC ads. Smith is also skilled in social media analysis, and has used sentiment analysis to assess the whether topics and persons have been presented favorably or negatively in social media. H...

Michael Keyes

Dorsey & Whitney

Seattle, Washington
Marketing, Advertising - Consumer Surveys, Lanham Act, Likelihood of Confusion, Dilution, Trade Dress Infringement, Intellectual Property, Trademarks, Genericness, False Advertising, False Labeling, Consumer Class Actions, TTAB, NAD
Michael Keyes is a partner at Dorsey & Whitney, an international law firm. He brings a unique value proposition to the table as a consumer survey expert. He has been litigating and trying trademark cases for nearly 25 years. In this capacity he has represented some of the biggest and most well-known brands in the world including TikTok, Amazon.com, Meta, Kraft Foods, Abercrombie & Fitch, the North Face, Footlocker, and Sazerac. In addition to his distinguished career as a trademark and advertising trial lawyer, Mike has vast expertise as a consumer survey researcher. He has an advanced degree in survey research and data analysis. He publishes, writes, and lectures on the topic of consumer survey evidence for national legal organizations including the American Bar Association, the American Intellectual Property Law Association, and the Practicing Law Institute. He has also provided trainings and briefings related to consumer survey research to the American Association for ...
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