Contact this Expert Witness

  • Company: Research Biz, LLC
  • Phone: (772) 333-1633
  • Cell: (302) 463-1354
  • Website: ResearchBiz.biz

Specialties & Experience of this Expert Witness

General Specialties:

Marketing and Statistics

Keywords/Search Terms:

Market research, Survey research, Consumer survey, Product testing, User research, Qualitative research, Quantitative research, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Wikipedia, Pricing, Survey software, Questionnaire, Polling

Education:

BA, Emory University; MA, Temple University

Years in Practice:

32

Additional Information

I am a market research practitioner and executive with 32 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including a substantial case centering on a technology patent infringement claim against a Top 5 Internet company. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that department. With Comcast Business, I was responsible for the management of most of the company’s secondary analyst resources, and I coordinated competitive intelligence work. I evaluated spending effectiveness of marketing efforts across media categories. I established three different in-house panels of customers and prospects, which were frequently used for product concept testing and pricing optimization work. Prior to Comcast, from 1998 through 2007, I was at ICR–International Communications Research, a Top 25 market research company, where I was Vice President responsible for a substantial client portfolio. Prior to ICR, from 1996 to 1998, I was at Research Works in Wilmington, DE, where I designed and managed survey and focus group research directly with the owner of this smaller research boutique. From 1991 to 1996, I worked for Data & Management Counsel in Chadds Ford, PA, learning the practice of market research and earning a certificate in focus group moderation. Throughout my career, I have provided market research and brand-related services to dozens of organizations, including: Accenture, Air Products, Apple, AT&T, Bay Alarm, Brown Rudnick, Caesars Entertainment, Citadel Credit Union, Comcast Business, DuPont, Exencial Wealth Advisors, Full Swing Golf, Gannett, GlaxoSmithKline, Havas Group, Kodak, McKesson, MSLGROUP, Mynd Management, NuCO2, OddsChecker, Ogilvy, Piedmont Healthcare, Publicis Sapient, Roku, Siemens, Smile Train, SunTrust, Synergize NOW, Unanet, US GAO, Walmart, and Xfinity. While at Comcast, I received a 2016 Innovation Award, in recognition of my developing new approaches and identifying creative solutions in market research. I have appeared on national television on two different networks, to discuss crowdsourced knowledge management. In 2004, I co-authored a report published in the peer-reviewed journal American Journal of Roentgenology, sharing results of a survey of 500 radiologists on critical issues associated with the use of computed tomography. I am currently the Treasurer of a regional chapter of the Florida Public Relations Association, and in 2022 presented a public lecture on market research practices in the field of public relations. Throughout my ongoing career in market research, I have authored over 1,500 questionnaires and analyzed data from over 1 million respondents. On the qualitative side, I have overseen the design and execution of over 250 focus groups, and I have personally administered several hundred in-depth interviews with consumers and with business decision makers. My clients have often engaged me to conduct consumer preference studies, where alternative options or configurations of products are tested. As a general matter in the ordinary course of business, the expectation is that survey research, properly designed and executed, will assist the client in making a decision about which particular construction of its product will ultimately best succeed in a go-to-market scenario.