Publications
- Pitting the Mall v. the Internet in Advertsing Research
- Copy Tests in Deception Cases: Guidelines for Researchers
- Role of Internet in Survey Research: Guidelines for Experts
Contact this Expert Witness
- Company: Maronick Associates
- Phone: (410) 435-8387
- Cell: (410) 925-0909
- Fax: (410) 532-2904
- Website: www.adexpert.net
Specialties & Experience of this Expert Witness
General Specialties:
Marketing and AdvertisingSpecialty Focus:
Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation.Education:
MBA , University of Denver; DBA, University of Kentucky; JD, University of BaltimoreYears in Practice:
35Number of Times Deposed/Testified in Last 4 Yrs:
60Additional Information
Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."