Publications

• Pitting the Mall v. the Internet in Advertsing Research
• Copy Tests in Deception Cases: Guidelines for Researchers
• Role of Internet in Survey Research: Guidelines for Experts

Specialties & Experience

General Specialties: Marketing and Advertising

Specialty Focus: Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation.

Education: MBA , University of Denver; DBA, University of Kentucky; JD, University of Baltimore

Years in Practice: 35

Number of Times Deposed/Testified in Last 4 Yrs: 60

Additional Information

Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."