Larry Chiagouris, PhD Expert Witness
Curriculum Vitae


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Specialties & Experience of this Expert Witness

General Specialties:

Marketing and Advertising

Keywords/Search Terms:

Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets,


Ph. D. in Business with specialization in Marketing, City University of New York; Baruch Graduate School of Business; A.P.C. in Marketing, New York University; M.B.A. in Industrial Psychology, City University of New York; Baruch Graduate School of Business; B.S. in Economics, New York University

Years in Practice:


Number of Times Deposed/Testified in Last 4 Yrs:


Additional Information

Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association. Litigation experience summary: • Experience evenly divided between plaintiff and defendant engagements over 25 cases • Several cases include elements of intellectual property issues • Majority of cases involve elements of consumer behavior or survey research • Majority of cases involve elements of advertising related strategies and tactics • Majority of cases involve elements of Internet related tactics • Majority of cases involve written opinions and depositions • Written and oral testimony in several Federal District Court jurisdictions • Engaged by both large multinational law firms and small boutique firms • Cases evenly divided between plaintiffs and defendants