Dr. Michael A. Kamins, PhD

Lanham Act-Confusion, Secondary Meaning, Surveys

Specialties & Experience of this Expert Witness

Additional Information

From January 1, 2018 until I retired on June 30, 2020, I was Director of Online Programs and Visiting Full Professor of Marketing at the Peter F. Drucker Graduate School of Management at Claremont Graduate University. As of September 2021, I took an appointment as Adjunct Full Professor of Marketing at California State University Northridge (CSUN) teaching Undergraduate Marketing Research and Graduate Marketing Management where I remain on a part-time basis (as needed) today. Prior to my appointment at Drucker, I served as Director of Research, Full Professor and Area Head of Marketing with tenure at the Harriman School of Business at Stony Brook University-SUNY for eleven years. At Stony Brook, I exclusively taught courses in marketing at the graduate level, including Marketing Research, Marketing Management, and Marketing Strategy. Prior to my position at Stony Brook, I was an Associate Professor of Marketing, with tenure, at the Marshall School of Business Administration (University of Southern California) where I taught for 25 years. While at USC, I taught courses at the executive, doctoral, graduate, and undergraduate levels in Strategic Marketing Management and Marketing Research. I also taught in USC’s Global Executive MBA program (GEMBA) in Shanghai, China as well as in the USC Executive MBA program. My research and teaching excellence have been recognized at the national level. For example, my paper with Valerie S. Folkes titled, “Effects of Information about Firms’ Ethical and Unethical Actions on Consumers’ Attitudes,” was selected to represent the year “1999” in the special issue of the Journal of Consumer Psychology’s celebration of 20 years of publication. In addition, in 2002, I won a national teaching excellence award sponsored by the Journal of the Academy of Marketing Science. I have conducted over 600 consumer surveys across various products and services in the past 40 plus years. I received the degree of Bachelor of Business Administration in 1974 from Bernard M. Baruch College in New York City, with a major in Statistics. I received my MBA from the same institution in 1977. In 1984, I received my Ph.D. in Marketing from New York University. Since receiving my doctoral degree, I have published over sixty academic articles and proceedings in major academic journals inclusive of the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Strategic Management Journal, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Advertising and the Journal of Advertising Research. I am or have been on the editorial board of the International Journal of Advertising, Journal of Advertising, Journal of Business Research, Marketing Letters, Journal of Consumer Psychology, and the Journal of the Academy of Marketing Science. Finally, I have consulted for such companies and individuals as American Express, AT&T, BancOne, Canon, Cingular Wireless, Coca Cola, Con-Agra, Coravin, Direct Energy, Facebook, Fifth-Third Bank, Hilton Hotels, KIVA, LensCrafters, Munchkins, Pinkberry, Panda Express, Retired NFL Players, Rise Coffee, Samsung, Sears, Skechers, Waters, WeatherTech, Yeti, Zillow, The State of California, The State of New York (Eliot Spitzer, AG), The Department of Justice, Bill Medley (Righteous Brothers), Muhammad Ali, Kareem-Abdul Jabbar, the rock group “Boston,” Taylor Swift, Tool, Tyga, and the Doors. I have also appeared in cases involving celebrities and politicians such as Sugar Ray Leonard, Mike Weaver, Tyga, Donald Trump (Trump University), and Jay-Z. In many of these consulting assignments, I have engaged in the use of Consumer Panels such as those from Toluna, Research Now and Dynata. I am quite familiar with how panels work and the importance of the underlying data being up-to-date.