Testifying Consumer Survey and Marketing Expert

Specialties & Experience of this Expert Witness

Additional Information

Ms. Harper is a nationally recognized marketing and consumer perception expert retained by hundreds of law firms in high-stakes matters involving trademark infringement, false and misleading advertising, licensing disputes, branding conflicts, and complex marketing issues. Since 2005, she has been retained by more than 300 law firms to conduct or rebut nearly 300 litigation-focused consumer surveys and reports, author over 100 expert marketing reports, and testify more than 150 times. Her work is grounded in rigorous methodology, real-world marketplace experience, and a deep understanding of how consumers perceive brands, messaging, and competitive claims. With over 35 years of senior executive corporate leadership, Ms. Harper previously served as a Fortune 500 Chief Marketing Officer for two companies and as Senior Vice President and General Manager at a global communications agency. She has also served as an adjunct professor of marketing and is a successful serial entrepreneur. Ms. Harper's rare combination of courtroom expertise and Fortune 500 leadership gives clients practical, defensible, and strategically sound opinions in complex marketing disputes. Her work is split approximately 60% for Plaintiffs and 40% for Defendants. PARTIAL CLIENT LIST A&O Shearman Akerman Law Akin Gump Anderson & Anderson Arnold Porter & Caye Baker Hostetler Dentons Foley & Lardner Fox & Rothschild Gibson Dunn & Crutch Greenberg Traurig Husch Blackwell King & Spaulding Kirkland & Ellis Mayer Brown Morrison & Foerster Norton Rose & Fullbright O'Melveny & yers Paul Hastings Perkins Coie Quinn Emanuel Urquhart & Sullivan Skadden Arps Slate Meagher & Flom Sulliven & Cromwell Taft Stettinius & Hollister Troutman Pepper Hamilton Sanders Venable MS. RHONDA HARPER, MBA *Expert Witness Services Since 2005 *Former Chief Marketing Officer/VP Marketing, Walmart/Sam's Club *Former Chief Marketing Officer/VP Marketing, VF Corporation/VF Intimates *Former Global Director Marketing Communications, UPS *Former Senior Vice President and General Manager, Ketchum Communications *Former Marketing and Promotion Executive, Nabisco, and Warner-Lambert *Former Adjunct Marketing Professor, American University and Fairleigh Dickinson University *Serial Entrepreneur: Consulting, Senior Care, Real Estate, Consumer Services **LITIGATION SERVICES** 1. SURVEYS Trademark | Trade Dress | Advertising -Conducted thousands of surveys, hundreds of them for Lanham Act cases -Skilled in the methods and formats for likelihood of confusion, secondary meaning, famousness, and genericness surveys for both circuit courts and TTAB -Provides state-of-the-art survey designs, hosting platforms, sample selections, and analytics that are probative of the relevant issues in each case -Well-versed in the primary treatises set forth by McCarthy, Diamond, and Swann, she provides solid scientific survey evidence that stands up in court -Successfully rebutted nearly 100 survey expert opinions 2. MARKETING Brand | Retail | Communications | Licensing -Experienced Fortune 500 senior executive across many industries -Court-qualified to opine on marketing, branding, strategy, advertising and promotion, breach of contract, unfair competition, trade practices, consumer privacy, product development/innovation, distribution, licensing, in-store merchandising, and more -Successfully provided testimony in more than 10 Class Action cases 3. REBUTTALS Surveys | Reports | Support -Successfully rebutted nearly 100 expert reports, including survey and marketing reports -Provides guidance on how to approach the opposing expert's deposition 4. TESTIMONY Depositions | Trials | Arbitrations -Provided deposition and courtroom testimony more than 150 times -Court-qualified in virtually every Federal Circuit Court, along with many State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS -Skilled at testifying in both jury and bench trials