Marketing Expert Witnesses in Massachusetts

Boston, Massachusetts

Artificial Intelligence, Marketing - Artificial Intelligence, Expert witness testimony, Marketing, Brand Strategy, Federal District Court, Content marketing, Technology Patent, Marketing strategy, AI marketing, Data analytics, Marketing automation software, Brand positioning, Machine learning, Machine learning advertising, Healthcare marketing, B2B marketing, IP

Ms. Sarah Vancini specializes in developing AI software for marketing professionals and has served as an expert witness in Federal District Court for cases related to patent law infringement involving AI tools. As a Marketing Strategist and Data Analyst, she has worked with Fortune 50 companies including CVSHealth, Black Stone, and Mass General Brigham. She holds an MBA from a top 25 school and has earned more than 20 advanced certifications from Google, Hubspot, and Meta. Her professional experience includes tactical planning across trade, media, programmatic, and digital channels for a Fortune 100 consumer goods and healthcare conglomerate with $5.3B in annual revenue. She also led the rebrand of a Fortune 500 SaaS firm in preparation for an exit event. In addition, Ms. Vancini has managed Google Ads for seven cardiovascular devices, including pumps and stents, for a medical device company with $34.6B in annual revenue. She conducted market analysis for the insurance market for ...

Falmouth, Massachusetts

Legal, Marketing - directories, advertising, expert witness marketing

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

North Grafton, Massachusetts

Engineering, Medical Devices - surgical robotics, medical robotics, robotics, rehabilitation, simulation, design, strategy, marketing, endoluminal, orthopedic, artificial intelligence, AI

Dr. Moiz Khan is a senior robotics and artificial intelligence expert with deep experience at the intersection of advanced engineering systems, AI enabled physical technologies, and real world deployment. He currently serves as Head of Market Development, where he leads strategy and technical engagement across robotics, autonomy, embedded systems, and AI driven manufacturing, working closely with industry, academia, and government stakeholders. Dr. Khan holds a PhD in Mechanical Engineering with a focus on medical and rehabilitation robotics from Columbia University and completed postdoctoral training at Harvard Medical School in surgical robotics, where he developed minimally invasive surgical systems and algorithms. His academic background spans robotics, control systems, perception, simulation, and human machine interaction, with applied experience across healthcare, autonomous systems, industrial automation, and embedded AI platforms. He has published numerous papers in leading...

Burlington, Massachusetts

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.

Burlington, Massachusetts

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, Secondary meaning, Genericness, Dilution, False advertising, Deceptive advertising, Class action

Amanda T. Bulian is a senior manager at Applied Marketing Science, Inc. (AMS) and serves as a testifying survey expert on matters related to intellectual property, false and deceptive advertising, and class actions. At AMS, she provides expert research consultation and rebuttal critiques for consumer survey evidence in federal and state civil litigation matters and cases brought to the National Advertising Division (NAD). She has comprehensive experience designing and executing consumer surveys for matters involving trademark and trade dress likelihood of confusion, secondary meaning, and genericness, as well as surveys assessing consumer perceptions and materiality of allegedly deceptive advertising and marketing claims. Amanda’s expert services include survey design, data collection, experimental data analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. S...