Marketing Expert Witnesses in Washington

Marketing, Advertising - Consumer Surveys, Lanham Act, Likelihood of Confusion, Dilution, Trade Dress Infringement, Intellectual Property, Trademarks, Genericness, False Advertising, False Labeling, Consumer Class Actions, TTAB, NAD

Michael Keyes is a partner at Dorsey & Whitney, an international law firm. He brings a unique value proposition to the table as a consumer survey expert. He has been litigating and trying trademark cases for nearly 25 years. In this capacity he has represented some of the biggest and most well-known brands in the world including TikTok, Amazon.com, Meta, Kraft Foods, Abercrombie & Fitch, the North Face, Footlocker, and Sazerac. In addition to his distinguished career as a trademark and advertising trial lawyer, Mike has vast expertise as a consumer survey researcher. He has an advanced degree in survey research and data analysis. He publishes, writes, and lectures on the topic of consumer survey evidence for national legal organizations including the American Bar Association, the American Intellectual Property Law Association, and the Practicing Law Institute. He has also provided trainings and briefings related to consumer survey research to the American Association for ...