Publications
- Precision Pays Off in Marketing
- How To Create a Marketing Strategy
- The Long and Short History of Halloween
- Develop a Game Plan for Pricing Decisions
- Mother's Day: A Triumph for Marketing
- Marketing: Americans Still Count the Penny
- Product Placement: A Big Part of Media
- Thanksgiving: Holiday Can Help Business Connect
- Advertising, Media and Sales Promotion Vehicles: Ambient/Out of Home/Alternative Media; From A-Z
Contact this Expert Witness
- Company: Londre Marketing Consultants, LLC / USC / Pepperdine/ California State University, Northridge
- Phone: (310) 889-0220
- Cell: 310-403-0220
- Fax: (310) 889-0221
- Website: LondreMarketing.com
Specialties & Experience of this Expert Witness
General Specialties:
Marketing and AdvertisingKeywords/Search Terms:
Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web, Sales, Global, ClientsEducation:
Masters in Business Administration (MBA), Marketing, University of Southern California; B.S., Marketing, University of Southern California; Advanced Mgmt. Program, Claremont University; Advanced Mgmt. Program, University of Southern CaliforniaYears in Practice:
30+Number of Times Deposed/Testified in Last 4 Yrs:
14Additional Information
Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 54 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIRECTV, The Music Center of LA, Walt Disney, SPNB), advertising agencies Grey Advertising-Worldwide, AN&B) and as a client, with several advertising agencies, media buying services, marketing research, design companies, direct marketing and other marketing firms reporting to me. Litigation support, 55% plaintiff and 45% defendant cases. Provided research, pre-litigation analysis for both sides on pending litigation, plus arbitration. Provided support for Attorney General plus city attorney cases in California (multiple cases), Washington and Illinois. Plus ABC (Alcoholic Beverage Control). Plus Marketing and Advertising Senior Lecturer/Faculty at University of Southern California (USC), California State University, Northridge (CSUN) and Pepperdine University. Past expert consultation services for attorneys and law firms in California, New York, Washington, Texas, Florida, Nevada, Colorado, North Carolina, South Carolina, Kansas, Michigan, Missouri, Pennsylvania, Utah, along with arbitration.