Marketing Expert Witnesses in California

Los Angeles, California

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, False advertising, Deceptive advertising, Secondary meaning, Genericness, Dilution

Lucas Carden, Ph.D., is a research scientist and managing partner at FocusMark LLC and serves as a testifying survey expert on matters related to trademark and trade dress infringement and false and deceptive advertising. He has over a decade of experience designing, executing, and evaluating consumer surveys for complex litigation matters, corporate market research, and academic research. Dr. Carden has been retained as a survey expert in multiple litigation matters before United States District Courts. He has experience supporting other litigation survey experts, as well as conducting survey research and preparing rebuttal critiques in disputes regarding likelihood of confusion, secondary meaning, genericness, false and deceptive advertising, materiality, and patent valuation. His litigation experience includes matters before federal and state courts, the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD). Beyond litigation, Dr. Carden has con...

LOS ANGELES, California

Communications, Marketing - Public Relations, Crisis Management, Reputation Management/Harm, Social Media, Defamation, Slander, Libel, Franchises Franchisors Franchisees, SEO/Websites, Mainstream Media, Brand Reputation, Online internet harm, Marketing, PR Professional Practices/Malpractice, Advertising, Strategic Branding

Joann Killeen, APR, Fellow PRSA, has over 35 years of experience and is one of the few court-qualified, public relations expert witnesses. She is Accredited in Public Relations (APR) and a Fellow PRSA, awarded by the Public Relations Society of America, one of the leading public relations professional organizations. She is one of 400 members in the PRSA College of Fellows. With a proven track record of success in corporate, agency, technology, government, franchisee, education and health care, Killeen is an accomplished public relations professional whose client campaigns have won awards by PRSA. Her extensive experience enables her to quickly assess client's communications needs and recommend tailored, cost-effective strategic solutions. Killeen served as the President and CEO of the Public Relations Society of America in 2002, where she led the organization to record financial success, a first in its 76-year history. She has has engaged by law firms to provide pre-trial consu...

Los Angeles, California

Marketing, Behavioral and Social Sciences - Consumer Behavior, Marketing Strategy, Marketing Research, Marketing Management, Lanham Act, Confusion, Dilution, Secondary Meaning, Genericism, Right of Publicity, Celebritys, Statistician, Surveys, Creativity

From January 1, 2018 until I retired on June 30, 2020, I was Director of Online Programs and Visiting Full Professor of Marketing at the Peter F. Drucker Graduate School of Management at Claremont Graduate University. As of September 2021, I took an appointment as Adjunct Full Professor of Marketing at California State University Northridge (CSUN) teaching Undergraduate Marketing Research and Graduate Marketing Management where I remain on a part-time basis (as needed) today. Prior to my appointment at Drucker, I served as Director of Research, Full Professor and Area Head of Marketing with tenure at the Harriman School of Business at Stony Brook University-SUNY for eleven years. At Stony Brook, I exclusively taught courses in marketing at the graduate level, including Marketing Research, Marketing Management, and Marketing Strategy. Prior to my position at Stony Brook, I was an Associate Professor of Marketing, with tenure, at the Marshall School of Business Administration (Univer...

Los Angeles, California

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading Advertising, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade dress, Unfair Competition, Breach of contract, Partners, Copyrights, Forensic Marketing, Social media, Distribution

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver in Objectives, Strategies and Tactics. Battle-tested, deposition-tested. 22+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 57 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms an...

Westlake Village, California

Defamation, Communications - Journalism, Libel, Public Perception/Opinion, False Light/Privacy, Advertising, Slander, Negative Media Exposure, Defamation of Character, Marketing, Negative Online Reviews, Reputation Damage Costs, Public Opinion/Perception, Defamation, Online/Internet Defamation, Reputation Damage Repair/Costs, Journalism

PROFESSIONAL BACKGROUND Professional Employment * Journalist: New York Times Reporter * Public Relations: Eight years working for 3 of top 10 PR firms in U.S. * PR/Communications Firm: Owned PR firm in Los Angeles 42 years (also provided Advertising and Marketing services) Professional Areas of Specialization * First PR firm in nation representing legal profession (1978). Represented 130 law firms. Provided PR, marketing and litigation services. * Handled communications ("Court of Public Opinion") and provided support in 250-300 litigation cases/trials nationwide. * Acknowledged nationally for expertise in crisis communications and reputation damage repair (created and implemented 50-60 reputation damage repair programs.) * National reputation with news media for reputation management and repair, utilized as expert media information source, analyst and commentator by print and electronic media (both news and feature), wire services. (Example: during and between the...

California

Marketing, Pharmaceutical Regulation - Bio-similar drugs, Biotech & Pharma Marketing, Operations, Promotion, CNS Products, Medicare, Launch delay, Pharma Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharma Marketing, Pharma Sales, Specialty Pharma, DTC, Commercially Reasonable Efforts, CRE, Pharmaceuticals , Promotional compliance

Mr. Hosier is a strategic advisor to the life sciences industry drawing on 30 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; advised on commercially reasonable effort (CRE); and provided commerci...