Marketing Expert Witnesses in California

Marketing, Management - Bio-similar drugs, Biotech & Pharma Marketing, Operations, Branded Promotion, CNS Products, Medicare, Oncology Products, Pharma Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharma Marketing, Pharma Sales, Specialty Pharma, DTC, Commercially Reasonable Efforts, CRE

Mr. Hosier is a strategic advisor to the life sciences industry drawing on more then 26 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; advised on commercially reasonable effort (CRE); and provide...

Marketing, Behavioral and Social Sciences

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web, Sales, Global, Clients

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 54 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIR...

Employment, Marketing - Executive Search , Executive Recruiter, Recruiter , Headhunter, Job search, Salary negotiation, Career management , Employment trends , C Suite , Compensation, Recruitment for start-ups, Market Research & Data Analytics recruitment, Employee market value, MarTech , Fortune 500, mid sized co, Teams

30 years experience in recruitment and executive search. Founded own recruitment firm 24 years ago. Have advised and partnered with businesses large and small, Fortune 500s to start-ups, (including AI and Analytics Platforms) client side and service side, to build outstanding teams. Personally completed 100s of searches for leading and growing companies across many industry sectors. Specialize in identifying and placing market research talent from early career to Executive level. Work directly with decision makers up to CEO and with Human Resource decision makers. Regularly attend Market Research industry conferences and have been invited to speak on employment & hiring trends, skills in a rapidly changing market and to provide advice and guidance to both Job Seekers and Hiring Managers. My firm specializes in placing marketing talent, in particular market research, which includes data analytics, qualitative & quantitative, marketing science & brand strategy experts. We also place t...

Advertising, Marketing - Management, mergers/acquisitions/JV, branding, public relations, digital, social, media planning/buying, events/sponsorship, direct response, creative, production, SEO/SEM, outdoor, contracts, conflicts, termination, client/agency relationship, culture-fit, organization alignment, performance audit

Over 35 years of C-level management, marketing, advertising, branding experience One of only a few with C-level experience at world- class ad agencies, clients/marketers & consulting firms Successfully worked, advised and/or developed marcom programs for 100+ clients/brands in 13 different industries Helped pioneer integrated marketing communications (ICM) and cause related/purpose marketing (CRM) Founded/acquired/built and sold eight different companies in 3 different industries Guest lectured at UCLA, USC & Pepperdine; numerous speeches/presentations to executives, & various interviews with broadcast media Various blogs, articles and interviews for industry Associations, local newspapers and for digital distribution FINRA Arbitrator for over 10 years