Class Action Expert Witnesses

Economics, Business Damages - Damages, Lost Profit, Reasonable Royalty, False Advertising, Consumer Fraud, Class Certification, Class Action, Market Power, Market Definition, Patent, Survey, Valuation.

Dr. Eric Forister is an expert economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. He focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality. He is a Senior Economist at Econ One and can be reached for more information upon request. Learn more at www.econone.com/staff-member/eric-forister.

Computers, Cybersecurity - Computer, Digital Forensics, Discovery, Databases, Class Action, Hacking, Breach, Encryption Safe Harbor, Health Care Data, Digital Medical Records, HIPAA, PII

John Horst, CISSP®-ISSAP®, is the Managing Member for Technology and Innovation for Xanesti Technology Services, LLC. John has provided expert information technology consulting across several lines of business such as pharmaceutical development, medical billing, general liability insurance, clinical laboratory systems, mortgage financing, and automotive aftermarket products. John has provided cybersecurity engineering, software development, installation and training, and troubleshooting for 11 years in support of multiple U.S. Navy programs of record, including programs operating at both unclassified and secret levels. John maintains an active national security clearance at the SECRET level. John has taught information technology courses for the University of Phoenix (San Diego and Online campuses) and Coleman University (San Diego) where John pioneered the development of computer game software development instruction, now a core part of the Coleman curriculum. John has also ta...

Economics, Statistics - Lost wages, Antitrust, Class action, Mergers and acquisitions, Damages, Liability, Survey design, Conjoint analysis, Big data, Machine learning, Privileged consulting, Discrimination, Wrongful termination, Wrongful death, Industrial espionage, Fraud detection, Employment discrimination

Phil has over 20 years of experience as an economist and statistician in academia, government, and consulting. His consulting experience includes testifying as an expert in class-action litigations, antitrust matters, lost profits matters, and employment discrimination matters. Dr. Cross holds a Ph.D. from the University of Wisconsin. He previously taught in the Economics Department at Georgetown University, and has held visiting positions at Johns Hopkins University and the University of Melbourne. Dr. Cross’s experience includes: Being retained as an economic and statistical expert in litigation matters in both U.S. District courts and state courts. He has opined in antitrust, class action, employment discrimination, breach of contract and regulatory matters. Working on litigation matters involving antitrust issues, class certification, statistical sampling, survey design, conjoint analysis, health-care reimbursement, wage and hour cases, product liability, economic damages, ...

Insurance, Legal - Bad faith, coverage, p/c operations, contracts, exclusions, denials, underwriting, claims, extracontractual, automotive, E & O, denials, Agency & sales, UI & UIM, class action, homeowner, commercial, XS surplus, negligence, fraud, SIU, investigation, flood, subrogation, catastrophes, hurricane, pet.

Chief Claims Officer - Nationwide Insurance [2007-2019]. Vice President- Home Office Claims [2004-2007]. Vice President -Field Claims Operations [2000-2004]. State Officer / Regional Vice President - Michigan [1998-2000]. General Manager - Philadelphia Operations [1997-1998]. State Claims Manager - Pennsylvania [1995-1998]. International Chief Claims Officer Roundtable [2007-2019]. National Insurance Crime Bureau - Board of Governors. Chairman & Founding Director - Pennsylvania Insurance Fraud Authority. Automotive hobbyist and collector. Insurance industry advisor/technical consultant for Scale AI, a San Francisco technology firm. I began my insurance career as an adjuster trainee and worked through every operating level within Claims to eventually become Nationwide's first Chief Claims Officer. As a hands-on leader with strong experience in both P/C general management [i.e., sales, agency operations, underwriting] as well as claims, I offer expertise across the entire Pro...

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Brian Sowers is a principal at Applied Marketing Science (AMS). With more than 25 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. He has personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. Brian is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), and currently serves on the Famous and Well-Known Marks Committee of the International Trademark Association (INTA) where he chairs the Dilution Su...

Marketing, Advertising - Trademark and Trade Dress Infringement (Likelihood of Confusion, Secondary Meaning, Dilution, Genericness), False and Deceptive Advertising, Class Action, Expert Witness Testimony, Marketing and Survey Research 

Tao Sun is a manager and testifying survey expert in the Litigation Support practice at Applied Marketing Science, Inc. (AMS). He provides survey evidence and expert testimony on matters related to trademark and trade dress infringement, false and deceptive advertising, and class action litigation. In addition, his expert services include critiquing opposing expert reports, and guiding the deposition and trial questioning of opposing expert witnesses. In his role at AMS, Dr. Sun is involved in all aspects of litigation research, including survey and sample design, data analysis, and expert report preparation. With over 20 years of teaching and research experience, Dr. Sun has designed and conducted various surveys and experiments related to consumer behavior, advertising effectiveness, and mass media effects. His research findings have been published in outlets such as the Journal of Consumer Behavior, Journal of Advertising Research, Psychology & Marketing, among others. Dr. Sun ...

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

Insurance, Legal - Bad faith, coverage, p/c operations, contracts, exclusions, denials, underwriting, claims, extracontractual, automotive, E & O, denials, Agency & sales, UI & UIM, class action, homeowner, commercial, XS surplus, negligence, fraud, SIU, investigation, flood, subrogation, catastrophes, hurricane, pet.

Chief Claims Officer - Nationwide Insurance [2007-2019]. Vice President- Home Office Claims [2004-2007]. Vice President -Field Claims Operations [2000-2004]. State Officer / Regional Vice President - Michigan [1998-2000]. General Manager - Philadelphia Operations [1997-1998]. State Claims Manager - Pennsylvania [1995-1998]. International Chief Claims Officer Roundtable [2007-2019]. National Insurance Crime Bureau - Board of Governors. Chairman & Founding Director - Pennsylvania Insurance Fraud Authority. Automotive hobbyist and collector. Insurance industry advisor/technical consultant for Scale AI, a San Francisco technology firm. I began my insurance career as an adjuster trainee and worked through every operating level within Claims to eventually become Nationwide's first Chief Claims Officer. As a hands-on leader with strong experience in both P/C general management [i.e., sales, agency operations, underwriting] as well as claims, I offer expertise across the entire Pro...

Insurance, Legal - Bad faith, coverage, p/c operations, contracts, exclusions, denials, underwriting, claims, extracontractual, automotive, E & O, denials, Agency & sales, UI & UIM, class action, homeowner, commercial, XS surplus, negligence, fraud, SIU, investigation, flood, subrogation, catastrophes, hurricane, pet.

Chief Claims Officer - Nationwide Insurance [2007-2019]. Vice President- Home Office Claims [2004-2007]. Vice President -Field Claims Operations [2000-2004]. State Officer / Regional Vice President - Michigan [1998-2000]. General Manager - Philadelphia Operations [1997-1998]. State Claims Manager - Pennsylvania [1995-1998]. International Chief Claims Officer Roundtable [2007-2019]. National Insurance Crime Bureau - Board of Governors. Chairman & Founding Director - Pennsylvania Insurance Fraud Authority. Automotive hobbyist and collector. Insurance industry advisor/technical consultant for Scale AI, a San Francisco technology firm. I began my insurance career as an adjuster trainee and worked through every operating level within Claims to eventually become Nationwide's first Chief Claims Officer. As a hands-on leader with strong experience in both P/C general management [i.e., sales, agency operations, underwriting] as well as claims, I offer expertise across the entire Pro...

Business Damages, Economics - fraud, business valuation, business interruption, lost profits, product recall, personal injury, employment cases, discrimination, contract disputes, dispute resolution, economic damages, construction defects, insurance claims, class action, shareholder disputes, bankruptcy, commercial litigation.

Gary S. Barach, CPA, CFE, CFF, CVA, is the founder of Barach Consulting Group, LLC (f/k/a Barach & Company). The firm was established in 1976. He has been retained as a financial forensic and economic expert in over 3,800 cases. His experience in litigation includes business valuation; fraud investigation; bankruptcy; and determining economic damages arising from contract and shareholder disputes, recalled product, and construction defects. Mr. Barach is also a well established expert in economic damages arising from personal injury and discrimination litigation. Mr. Barach’s professional credentials include Certified Public Accountant (CPA), Certified Fraud Examiner (CFE), Certified Valuation Analyst (CVA), and Certified in Financial Forensics (CFF). He has been qualified as an expert in federal, state, and local courts throughout the United States and has never been precluded from offering testimony as the result of a Daubert motion. Mr. Barach’s 40 years of experience include...