Genericness Expert Witnesses

Genericness expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on genericness. The genericness expert witness listings on this page are typically from fields/areas of expertise such as: Advertising and Marketing.

Brian Sowers, MBA Applied Marketing Science, Inc.

Waltham, Massachusetts
Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property
Brian Sowers is a principal at Applied Marketing Science (AMS). With more than 25 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. He has personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. Brian is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), and currently serves on the Famous and Well-Known Marks Committee of the International Trademark Association (INTA) where he chairs the Dilution Su...