Marketing Expert Witnesses in Texas

Marketing, Advertising - Survey Research (Lanham Act - Likelihood of Confusion, Secondary Meaning, Genericness, Fame, Dilution, Advertising), Class Action, Intellectual Property, Consumer Behavior, Misappropriation of Image, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Class Action, Rebuttals

RETAINED BY 200+ LAW FIRMS. COURT PROVEN. Ms. Harper has over 30 years’ experience and is one of the few experts who is court qualified across many matters. As a former chief marketing officer for Fortune 500 companies, general manager for a leading global communications agency, serial entrepreneur, and an adjunct marketing professor, she has been engaged by hundreds of law firms in cases regarding intellectual property infringement, misleading advertising, licensing, breach of contract and performance, unfair competition, trade practices, consumer privacy, and standard practices. She has also been a designated expert in more than ten class action lawsuits. As a leading survey expert, Ms. Harper has conducted or rebutted more than 200 Lanham Act trademark, trade dress, and advertising surveys. Since 2005, Ms. Harper has testified more than 100 times in virtually every Federal Circuit Court, along with State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS. 2023 C...

Agriculture, Management - Poultry, Chicken, Turkey, Commodity Markets, Protein Markets, Sales, Market Prices, Management, Accounting, Marketing, Trading, Food Processing, Meat Processing, Agri-business, Further Processed Foods, Food Manufacturing, Live Production, Animal Agriculture, Contract Farming, Rendering - By Products

I have over 45 years of experience in all aspects the meat/poultry and food processing industry, including serving in every level of management from production line worker to supervisor, to general manager, Vice President, Senior Vice President, Executive Vice President, Chief Operating Officer, President, Chief Executive Officer, Board Member, Board Vice Chairman, Board Chairman and owner. My direct functional experience is exceptionally broad spanning live operations, grain purchasing, feed milling, basic and further processing operations, facility maintenance, packaging, sales, marketing, distribution, transportation, logistics, advertising, accounting, and finance. I have overseen production operations and sales feeding into virtually every marketing channel including wholesale clubs, retail grocery chains, institutional distributors, foodservice for casual dining and fast food restaurants, export markets and commodity trading. I have overseen national brand name product lines...

Internet, Marketing - Search Engine Optimization, SEO, Defamation, Technology, Online Advertising, Social Media, Reputation Management, Domain Names, Cybersquatting, Internet Analytics, APIs, API Development, Internet Advertising, Google Ads, Google Analytics, Facebook, Twitter, YouTube, Instagram, Trademark Infringement

With more than $98 million awarded to litigation clients, Chris Silver Smith has provided expert witness services on cases involving major search engines, search engine optimization (SEO), social media, internet analytics, search engine algorithms, application programming interfaces (APIs), image meta data, patents, domain names, cybersquatting / typosquatting, online defamation, reputation management, blogging, mapping, and more. As an SEO Expert Witness, he has provided analysis and testified in cases involving trademark infringement conducted through various search engine optimization techniques. Smith is also Google Ads Search Certified, and has testified as a Pay-Per-Click Ads expert witness in cases involving the use of trademarks, copyrighted content, and keyword targeting involving PPC ads. Smith is also skilled in social media analysis, and has used sentiment analysis to assess the whether topics and persons have been presented favorably or negatively in social media. H...