Survey Research Expert Witnesses

Los Angeles, California

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, False advertising, Deceptive advertising, Secondary meaning, Genericness, Dilution

Lucas Carden, Ph.D., is a research scientist and managing partner at FocusMark LLC and serves as a testifying survey expert on matters related to trademark and trade dress infringement and false and deceptive advertising. He has over a decade of experience designing, executing, and evaluating consumer surveys for complex litigation matters, corporate market research, and academic research. Dr. Carden has been retained as a survey expert in multiple litigation matters before United States District Courts. He has experience supporting other litigation survey experts, as well as conducting survey research and preparing rebuttal critiques in disputes regarding likelihood of confusion, secondary meaning, genericness, false and deceptive advertising, materiality, and patent valuation. His litigation experience includes matters before federal and state courts, the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD). Beyond litigation, Dr. Carden has con...

Jensen Beach, Florida

Marketing, Statistics - Market research, Survey research, Consumer survey, Product testing, User research, Qualitative, Quantitative, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Pricing, Survey software, Questionnaire, Polling, Advertising, Offers, Wikipedia

I am a market research practitioner and executive with 33 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including multiple cases centering on technology patent infringement claims against Top 5 Internet companies. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that department...

Baltimore, Maryland

Marketing, Advertising - Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation

Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."

Burlington, Massachusetts

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.

Burlington, Massachusetts

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, Secondary meaning, Genericness, Dilution, False advertising, Deceptive advertising, Class action

Amanda T. Bulian is a senior manager at Applied Marketing Science, Inc. (AMS) and serves as a testifying survey expert on matters related to intellectual property, false and deceptive advertising, and class actions. At AMS, she provides expert research consultation and rebuttal critiques for consumer survey evidence in federal and state civil litigation matters and cases brought to the National Advertising Division (NAD). She has comprehensive experience designing and executing consumer surveys for matters involving trademark and trade dress likelihood of confusion, secondary meaning, and genericness, as well as surveys assessing consumer perceptions and materiality of allegedly deceptive advertising and marketing claims. Amanda’s expert services include survey design, data collection, experimental data analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. S...

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

New York, New York

Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets

NATIONWIDE SERVICES: LOCATIONS IN NEW YORK AND CHICAGO AND FLORIDA AND HAWAII Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Market...