Advertising Expert Witnesses

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web, Sales, Global, Clients

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 50 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIR...

Advertising, Marketing - Management, mergers/acquisitions/JV, branding, public relations, digital, social, media planning/buying, events/sponsorship, direct response, creative, production, SEO/SEM, outdoor, contracts, conflicts, termination, client/agency relationship, culture-fit, organization alignment, performance audit

Over 35 years of C-level management, marketing, advertising, branding experience One of only a few with C-level experience at world- class ad agencies, clients/marketers & consulting firms Successfully worked, advised and/or developed marcom programs for 100+ clients/brands in 13 different industries Helped pioneer integrated marketing communications (ICM) and cause related/purpose marketing (CRM) Founded/acquired/built and sold eight different companies in 3 different industries Guest lectured at UCLA, USC & Pepperdine; numerous speeches/presentations to executives, & various interviews with broadcast media Various blogs, articles and interviews for industry Associations, local newspapers and for digital distribution FINRA Arbitrator for over 10 years

Marketing, Advertising - Wine, spirits, alcohol, liquor, beverage alcohol, import wine, import spirits, wine and spirits trade shows, WSWA, three-tier system, 3 tier system, wine and spirits distribution, wine import contracts, TTB, author, journalist, celebrity brands, distributor contracts.

Steve is a U.S. wine and spirit industry consultant specializing in navigating the complexities of the U.S. market. He literally wrote the book and is the author of "How to Get U.S. Market-Ready", a comprehensive overview of how the beverage alcohol business in the U.S. operates. He has impeccable credentials including a B.S. from Cornell Univ., and as a lecturer at Cornell’s Hotel School and the Univ. of Bologna Business School. He hosts the Italian Wine Podcast which garners over 20K listens per month. He has consulted on industry issues for brands, regional promotion entities and bev. alc. industry clients from more than 24 countries. Steve has worked on three expert witness projects. He is a frequent speaker and seminar moderator at major trade shows around the world including Vinitaly, Wine2Wine, Vinexpo (Bordeaux and New York), London Wine Fair, USA Trade Tasting etc. He also hosts the podcast "Get U.S. Market-Ready with Italian Wine People" on The Italian Wi...

Marketing, Advertising - Wine, spirits, alcohol, liquor, beverage alcohol, import wine, import spirits, wine and spirits trade shows, WSWA, three-tier system, 3 tier system, wine and spirits distribution, wine import contracts, TTB, author, journalist, celebrity brands, distributor contracts.

Steve is a U.S. wine and spirit industry consultant specializing in navigating the complexities of the U.S. market. He literally wrote the book and is the author of "How to Get U.S. Market-Ready", a comprehensive overview of how the beverage alcohol business in the U.S. operates. He has impeccable credentials including a B.S. from Cornell Univ., and as a lecturer at Cornell’s Hotel School and the Univ. of Bologna Business School. He hosts the Italian Wine Podcast which garners over 20K listens per month. He has consulted on industry issues for brands, regional promotion entities and bev. alc. industry clients from more than 24 countries. Steve has worked on three expert witness projects. He is a frequent speaker and seminar moderator at major trade shows around the world including Vinitaly, Wine2Wine, Vinexpo (Bordeaux and New York), London Wine Fair, USA Trade Tasting etc. He also hosts the podcast "Get U.S. Market-Ready with Italian Wine People" on The Italian Wi...

Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets,

Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association. Litigation experience summary: • Expe...

Marketing, Advertising - Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation.

Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Brian Sowers is a principal at Applied Marketing Science (AMS). With more than 25 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. He has personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. Brian is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), and currently serves on the Famous and Well-Known Marks Committee of the International Trademark Association (INTA) where he chairs the Dilution Su...

Marketing, Advertising - Trademark and Trade Dress Infringement (Likelihood of Confusion, Secondary Meaning, Dilution, Genericness), False and Deceptive Advertising, Class Action, Expert Witness Testimony, Marketing and Survey Research 

Tao Sun is a manager and testifying survey expert in the Litigation Support practice at Applied Marketing Science, Inc. (AMS). He provides survey evidence and expert testimony on matters related to trademark and trade dress infringement, false and deceptive advertising, and class action litigation. In addition, his expert services include critiquing opposing expert reports, and guiding the deposition and trial questioning of opposing expert witnesses. In his role at AMS, Dr. Sun is involved in all aspects of litigation research, including survey and sample design, data analysis, and expert report preparation. With over 20 years of teaching and research experience, Dr. Sun has designed and conducted various surveys and experiments related to consumer behavior, advertising effectiveness, and mass media effects. His research findings have been published in outlets such as the Journal of Consumer Behavior, Journal of Advertising Research, Psychology & Marketing, among others. Dr. Sun ...

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...