Contact this Expert Witness
- Company: bob wolf partners/TPG
- Phone: 310-260-1340
- Cell: 310-600-9580
- Website: bwp-tpg.com
Specialties & Experience of this Expert Witness
General Specialties:
Advertising and MarketingSpecialty Focus:
Management, mergers/acquisitions/JV, branding, public relations, digital, social, media planning/buying, events/sponsorship, direct response, creative, production, SEO/SEM, outdoor, contracts, conflicts, termination, client/agency relationship, culture-fit, organization alignment, performance auditEducation:
MBA, Anderson School, UCLA; BA, UCLAAdditional Information
Over 35 years of C-level management, marketing, advertising, branding experience One of only a few with C-level experience at world- class ad agencies, clients/marketers & consulting firms Successfully worked, advised and/or developed marcom programs for 100+ clients/brands in 13 different industries Helped pioneer integrated marketing communications (ICM) and cause related/purpose marketing (CRM) Founded/acquired/built and sold eight different companies in 3 different industries Guest lectured at UCLA, USC & Pepperdine; numerous speeches/presentations to executives, & various interviews with broadcast media Various blogs, articles and interviews for industry Associations, local newspapers and for digital distribution FINRA Arbitrator for over 10 years