Market Research Expert Witnesses

Behavioral and Social Sciences, Statistics - market research, survey, survey research, sales forecasting, market share, statistics, econometrics, pricing, financial projections, apportionment, patent litigation, false advertising

Dr. Weber has 40+ years of real-world experience in market research surveys, market analysis, statistics, econometrics, sales & share forecasts, data analytics, pricing, and financial projections. She has led more than 200 engagements involving analysis of marketing, pricing, product development, product design, product line, distribution channel, bundling, partnering, segmentation, advertising, customer satisfaction and/or business strategies. She has led more than 200 market research studies, measuring demand for products & features, price sensitivity, inertia, brand value, feature value, usage of features and consumables, attitudes, behaviors, response to messaging, and/or perceptions. She has conducted more than 100 conjoint measurement surveys, built more than 100 market models to predict consumer behavior, and has moderated more than 200 focus groups. She has deep experience with statistical analyses and data analyses performed for a wide variety of business purposes. Dr. Web...

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...