Sarah Vancini, MBA

Boston, Massachusetts
Sarah Vancini, MBA Expert Witness
Curriculum Vitae

Testifying Marketing AI Expert Witness

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Specialties & Experience of this Expert Witness

General Specialties:

Artificial Intelligence and Marketing

Keywords/Search Terms:

Artificial Intelligence, Expert witness testimony, Marketing, Brand Strategy, Federal District Court, Content marketing, Technology Patent, Marketing strategy, AI marketing, Data analytics, Marketing automation software, Brand positioning, Machine learning, Machine learning advertising, Healthcare marketing, B2B marketing, IP

Education:

MBA, Boston University; BA, Boston College

Years in Practice:

10

Number of Times Deposed/Testified in Last 4 Yrs:

1

Additional Information

Ms. Sarah Vancini specializes in developing AI software for marketing professionals and has served as an expert witness in Federal District Court for cases related to patent law infringement involving AI tools. As a Marketing Strategist and Data Analyst, she has worked with Fortune 50 companies including CVSHealth, Black Stone, and Mass General Brigham. She holds an MBA from a top 25 school and has earned more than 20 advanced certifications from Google, Hubspot, and Meta. Her professional experience includes tactical planning across trade, media, programmatic, and digital channels for a Fortune 100 consumer goods and healthcare conglomerate with $5.3B in annual revenue. She also led the rebrand of a Fortune 500 SaaS firm in preparation for an exit event. In addition, Ms. Vancini has managed Google Ads for seven cardiovascular devices, including pumps and stents, for a medical device company with $34.6B in annual revenue. She conducted market analysis for the insurance market for Medi-Cal, contributing to market penetration and $1M in PBM contracts for a Fortune 500 health solutions company. She also developed white papers on AI Operating Technology for Columbus, Ohio’s fastest-growing technology startup and facilitated a $50M tech exit to a Fortune 100 company. Ms. Vancini is located in Massachusetts with availability nationwide.