Expert: Consumer Perception & Consumer Surveys
Contact this Expert Witness
- Company: InsightHive
- Phone: (773) 294-0403
- Cell: (773) 294-0403
- Website: wardconsumerexpert.com/
Specialties & Experience of this Expert Witness
General Specialties:
Marketing and Behavioral and Social SciencesKeywords/Search Terms:
consumer perception, likelihood of confusion, secondary meaning, implied endorsement, trademark infringement, false advertising, brand dilution, claim substantiation, survey design, trade dress, packaging perceptions, statistical analysis, false endorsement, consumer surveys, survey evidence, consumer confusionEducation:
PhD, University of Texas, Austin; MBA, University of Texas, Austin; BS, Cornell UniversityYears in Practice:
20Number of Times Deposed/Testified in Last 4 Yrs:
2Additional Information
Dr. Ward is a consumer behavior scholar and expert witness who applies behavioral science to trademark, trade dress, and advertising disputes. She brings over 20 years of experience conducting and evaluating consumer research in academic and applied settings, with particular depth in brand perception, survey methodology, and decision-making. Her expert witness work includes intellectual property litigation involving likelihood of confusion, secondary meaning, brand dilution, and related consumer perception issues, including the design and evaluation of litigation-oriented consumer surveys and service as a rebuttal expert in federal and state court proceedings.