Cipa Expert Witnesses

Mansfield, Texas

Internet, Marketing - CIPA, Cookie Compliance, CCPA, GDPR, Google Analytics, Google Tag Manager, GA4, Google Search Console, SEO, Search Engine Optimization, Google Ads, Klaviyo, Email Marketing, Cookie Consent, Ecommerce, Shopify, Server side, sGTM, Meta, Meta Pixel

Alison is a digital analytics and tracking technology consultant with over a decade of hands-on experience implementing, auditing, and remediating the web tracking infrastructure at the center of CIPA, VPPA, BIPA, and state privacy law litigation. As founder of Digital-ade (a dba of Digital Aider LLC), she advises consumer and e-commerce brands on tracking architecture, consent management, and data flow integrity. Technical expertise Client-side and server-side Google Tag Manager (GTM, sGTM), including container architecture and first-party cookie configuration via custom subdomains Meta Pixel, Google Ads, TikTok Pixel, and other third-party tracker implementation and forensic auditing Consent management platform configuration and remediation, including OneTrust, Google Consent Mode v2, and the IAB Transparency and Consent Framework Global Privacy Control (GPC) signal handling and universal opt-out mechanisms Klaviyo implementation, including consent capture and ESP-to-tracking-pip...

Mequon, Wisconsin

Legal, Telecommunications - TCPA, VPPA, BIPA, CIPA, COPPA, Telephone Consumer Protection Act, Video Privacy Protection Act, Biometric Information Privacy Act, Children's Internet Protection Act, Children's Online Privacy Protection Act, ERISA, Rule 23, Class Action Notice, Administration, Settlement, Adequacy, Numerosity, Ascertainability, Commonality, Typicality

I am a court-tested expert witness and class-action administrator with more than two decades of experience transforming large-scale consumer, telecommunications, streaming, and payment-card data into evidence that satisfies Federal Rule 23 and withstands Daubert scrutiny. My practice spans the full range of consumer-related litigation, with an emphasis on privacy matters—particularly the Telephone Consumer Protection Act (TCPA) and the Video Privacy Protection Act (VPPA)—as well as ERISA, insurance, and other class-action statutes. As a class-action administrator, I have managed more than 1,700 cases and helped distribute well over USD 5 billion to class members. I design rigorous protocols to identify and locate putative class members and to perform comprehensive data analyses. I prepare expert opinions and reports, provide deposition and hearing testimony, and present trial evidence on numerosity, ascertainability, class-member identification, adequacy of notice, settlement-admin...