Digital Data Expert - 15+ Years Experience

Specialties & Experience of this Expert Witness

Additional Information

Alison is a digital analytics and tracking technology consultant with over a decade of hands-on experience implementing, auditing, and remediating the web tracking infrastructure at the center of CIPA, VPPA, BIPA, and state privacy law litigation. As founder of Digital-ade (a dba of Digital Aider LLC), she advises consumer and e-commerce brands on tracking architecture, consent management, and data flow integrity. Technical expertise Client-side and server-side Google Tag Manager (GTM, sGTM), including container architecture and first-party cookie configuration via custom subdomains Meta Pixel, Google Ads, TikTok Pixel, and other third-party tracker implementation and forensic auditing Consent management platform configuration and remediation, including OneTrust, Google Consent Mode v2, and the IAB Transparency and Consent Framework Global Privacy Control (GPC) signal handling and universal opt-out mechanisms Klaviyo implementation, including consent capture and ESP-to-tracking-pipeline integrations Shopify e-commerce tracking, server-side data layer construction, and purchase event integrity Forensic analysis of tracking behavior via HAR capture, network request inspection, and tag-firing sequences relative to consent state BigQuery and Looker Studio for analyzing data flows, event-level tracking, and consent log evidence Areas of focus relevant to privacy litigation Whether tracking technologies fire before, during, or after consent acquisition Whether consent management platforms actually suppress tags as represented to the user Technical mechanics of data sharing between first-party websites and third-party platforms Pixel and tag configuration with respect to PII and sensitive data categories Universal opt-out signal recognition and technical evidence of compliance Interpretation of consent records, server logs, and tag-firing telemetry as evidence Professional experience Alison has worked across consumer brands in e-commerce, beauty, lifestyle, sports retail, and entertainment, advising on digital analytics architecture, attribution, conversion tracking, and the technical evaluation of third-party vendor implementations.