Market research & statistics expert
Contact this Expert Witness
- Company: Kroll, LLC
- Phone: 650-798-5565
Specialties & Experience of this Expert Witness
General Specialties:
Behavioral and Social Sciences and StatisticsKeywords/Search Terms:
market research, survey, survey research, sales forecasting, market share, statistics, econometrics, pricing, financial projections, apportionment, patent litigation, false advertising, trademark, copyright, construction defects, sampling, brand name, intellectual property, valuationEducation:
Ph.D. in Operations Research, Stanford University; Masters in Statistics, Stanford University; B.A. in Mathematics, Cornell UniversityYears in Practice:
40Number of Times Deposed/Testified in Last 4 Yrs:
8Additional Information
Dr. Weber has 40+ years of real-world experience in market research surveys, market analysis, statistics, econometrics, sales & share forecasts, data analytics, pricing, and financial projections. She has led more than 200 engagements involving analysis of marketing, pricing, product development, product design, product line, distribution channel, bundling, partnering, segmentation, advertising, customer satisfaction and/or business strategies. She has led more than 250 market research studies, measuring demand for products & features, price sensitivity, inertia, brand awareness, brand value, feature value, usage of features and consumables, attitudes, behaviors, response to messaging, and/or perceptions. She has conducted more than 100 conjoint measurement surveys, built more than 100 market models to predict consumer behavior, and has moderated more than 200 focus groups. She has deep experience with statistical analyses and data analyses performed for a wide variety of business purposes. Dr. Weber has served as an expert on patent, contract, false advertising, copyright, trademark, trade secret, anti-trust, product liability, construction defect, and shareholder disputes, regarding: market analyses; statistics; sampling; data analytics; lost sales projections; econometrics; pricing; marekt overlap; and surveys to measure customer choice, willingness-to-pay, switching propensity, impact of messaging, secondary meaning, confusion, materiality, usage, market size, importance of product features and brand, and case-specific topics. Dr. Weber has been listed in Who's Who Legal (now known as the Lexology Index Awards) as an recommended expert and thought leader in IP for the last several years.