False Advertising Expert Witnesses

Los Angeles , California

Economics, Employment - economic damages, personal injury, wrongful death, wrongful termination, discrimination, medical malpractice, product liability, lost earnings, loss of income, life care plan present value, present value medical care costs, pension Loss, wage and hour, unpaid overtime, meal breaks, false advertising, breach of contract, class action

Ms. Liska specializes in applied economic and statistical modeling, with over 25 years of experience on a diversity of cases across industries. She has extensive experience addressing economic damages, most often in the areas of (i) personal injury/wrongful death, (ii) employment-related cases (e.g., wrongful termination, discrimination) (iii) analyses to address class action claims (e.g., wage and hour, false advertising, statistical sampling), and (iv) commercial claims (e.g., breach of contract). She has provided economic and financial analyses on these matters by combining sophisticated economic and statistical techniques. Ms. Liska has testified as an expert witness in federal and state courts, arbitration, and deposition. She also regularly collaborates with others at her firm, Fulcrum Financial Inquiry, in complex cases where expertise across different areas is required to address needs for forensic accounting, fraud investigation and business valuation. When appropri...

Los Angeles, California

Economics, Business Damages - Damages, Lost Profit, Reasonable Royalty, False Advertising, Consumer Fraud, Class Certification, Class Action, Market Power, Market Definition, Patent, Survey, Valuation

Dr. Eric Forister is an expert economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. He focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality. He is a Senior Economist at Econ One and can be reached for more information upon request. Learn more at www.econone.com/staff-member/eric-forister.

Los Angeles, California

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, False advertising, Deceptive advertising, Secondary meaning, Genericness, Dilution

Lucas Carden, Ph.D., is a research scientist and managing partner at FocusMark LLC and serves as a testifying survey expert on matters related to trademark and trade dress infringement and false and deceptive advertising. He has over a decade of experience designing, executing, and evaluating consumer surveys for complex litigation matters, corporate market research, and academic research. Dr. Carden has been retained as a survey expert in multiple litigation matters before United States District Courts. He has experience supporting other litigation survey experts, as well as conducting survey research and preparing rebuttal critiques in disputes regarding likelihood of confusion, secondary meaning, genericness, false and deceptive advertising, materiality, and patent valuation. His litigation experience includes matters before federal and state courts, the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD). Beyond litigation, Dr. Carden has con...

Los Angeles and San Francisco, California

Business Damages, Intellectual Property - Damages, Economic Damage, Accounting, Intellectual Property, DMCA, Patent, Copyright, Trademark, Royalty Audit, Fraud, False Advertising, Valuation, Breach of Contract, Wrongful Termination, Employment Law, Brands, Complex Business Litigation, Personal Injury, Lost Profits, Unjust Enrichment

ECONOMIC DAMAGES, IP, ROYALTY AUDIT, LICENSING & BREACH OF CONTRACT EXPERT When the expert truly matters, retain an expert trusted by juries, judges, and leading litigators. Sidney Blum is a nationally recognized forensic accounting and economic damages expert specializing in intellectual property, licensing, royalty disputes, breach of contract, fraud, and complex commercial litigation. His more than 30 years of experience includes leadership roles at KPMG, Ernst & Young, and industry positions including Chief Audit Officer of Beats Electronics. Mr. Blum has been the retained expert in more than 160 matters involving patents, trademarks, copyrights, false advertising, trade secrets, royalty audits, DMCA claims, licensing disputes, fraud, class actions, entertainment accounting, and complex breach of contract matters. His damages analyses are frequently adopted over opposing experts in high-stakes litigation and arbitration. Representative matters include: - Leading expert in r...

Fort Collins, Colorado

Marketing, Intellectual Property - Lanham Act, Trade dress, Claim substantiation, Damages apportionment, Influencer marketing, Likelihood of confusion, Secondary meaning, Consumer perception, Survey rebuttal, Pricing, Eveready survey, False advertising, Conjoint analysis, Daubert critique, Platforms, Squirt survey, Deception survey, Choice modeling, FRE 702, Retail

Lanham Act consumer surveys (Eveready, Squirt, trade dress, secondary meaning, deception). Conjoint/choice modeling for damages & apportionment. Rebuttals & Daubert/FRE 702 critiques. Services: survey design/oversight, conjoint valuation, report drafting, rebuttals, deposition, and trial testimony. Turnaround: record review 2–4 days; protocol 7–10 days; fielding 5–7 days; report 10–14 days post-field (scope-dependent). Availability: nationwide; English/Mandarin Chinese Conflicts: will conduct a conflicts check upon inquiry. Rates: standard expert rates; minimum engagement applies. Jonathan Z. Zhang is a tenured quantitative marketing professor and editorial leader specializing in consumer perception, branding, and digital platforms. He can design and critique Lanham Act consumer surveys—including likelihood-of-confusion (Eveready, Squirt, trade dress), secondary meaning, and deception/claim-substantiation—and conduct conjoint/choice-based analyses for valuation and damag...

Cape Coral, Florida

Veterinarian, Products Liability - pet food recall expert, product liability veterinarian, animal feed contamination, false advertising, fda warning letter pet food, cfu verification, veterinary microbiologist, nutrition, probiotic expert witness, microbiome expert witness, veterinary probiotic, pet food safety, product liability veterinarian, feed additive

Dr. Nihan Marun, DVM, PhD Microbiology is a board-eligible veterinary microbiologist and regulatory scientist with 20+ years of hands-on experience in animal health product manufacturing, probiotics/biotics commercialization, and FDA-CVM/AAFCO compliance. She has commercialized 20+ probiotic and microbial products globally across companion animal, livestock, poultry, aquaculture, and agriculture sectors. Areas of Expert Testimony • Pet Food Recall & Feed Contamination Expert Witness: Salmonella, Listeria, E. coli, aflatoxin, heavy metals, Vitamin D toxicity; contamination pathways, manufacturing defects, adulteration, traceability failures. • Veterinary Microbiologist & Probiotic / Microbiome Expert Witness: Probiotic efficacy disputes (CFU counts, strain identification errors, viability loss, shelf-life misrepresentation), microbiome claims, prebiotic/postbiotic/synbiotic substantiation, gut health claims, antimicrobial resistance (AMR). • FDA Warning Letter & Veterinary Regulator...

Decatur, Georgia

Marketing, Behavioral and Social Sciences - consumer perception, likelihood of confusion, secondary meaning, implied endorsement, trademark infringement, false advertising, brand dilution, claim substantiation, survey design, trade dress, packaging perceptions, statistical analysis, false endorsement, consumer surveys, survey evidence, consumer confusion

Dr. Ward is a consumer behavior scholar and expert witness who applies behavioral science to trademark, trade dress, and advertising disputes. She brings over 20 years of experience conducting and evaluating consumer research in academic and applied settings, with particular depth in brand perception, survey methodology, and decision-making. Her expert witness work includes intellectual property litigation involving likelihood of confusion, secondary meaning, brand dilution, and related consumer perception issues, including the design and evaluation of litigation-oriented consumer surveys and service as a rebuttal expert in federal and state court proceedings.

Burlington, Massachusetts

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, Secondary meaning, Genericness, Dilution, False advertising, Deceptive advertising, Class action

Amanda T. Bulian is a senior manager at Applied Marketing Science, Inc. (AMS) and serves as a testifying survey expert on matters related to intellectual property, false and deceptive advertising, and class actions. At AMS, she provides expert research consultation and rebuttal critiques for consumer survey evidence in federal and state civil litigation matters and cases brought to the National Advertising Division (NAD). She has comprehensive experience designing and executing consumer surveys for matters involving trademark and trade dress likelihood of confusion, secondary meaning, and genericness, as well as surveys assessing consumer perceptions and materiality of allegedly deceptive advertising and marketing claims. Amanda’s expert services include survey design, data collection, experimental data analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. S...

Ennis, Montana

Economics, Employment - Wage and Hour, Class Action, Unpaid Overtime, Discrimination, Wrongful Termination, Compensation, Economic Loss, Economic Damages, Breach of Contract, Lost Income, Meal Breaks, Employment Discrimination, Pay Equity, False Advertising

Dr. Megan Fasules Todd is a skilled economist with expertise spanning both consumer class actions and labor and employment matters. She has extensive experience analyzing economic issues in matters involving deceptive business practices, consumer overcharges, and damages estimation, as well as disputes related to pay equity, discrimination, wage and hour violations, and labor negotiations. Her deep knowledge of economic analysis and methods has helped clients navigate complex issues, including evaluating surveys and samples, cost-benefit analysis, economic impacts, hypothesis testing, and regressions. Her multidisciplinary background extends to health economics, bankruptcy, and public economics, providing an invaluable perspective to the work she does. With a passion for applying economic theory to real-world issues, Dr. Todd has established herself as trusted expert and consultant for businesses, legal teams, and organizations. Dr. Todd earned her B.A. in Mathematics and Economic...

Shelburne, Vermont

Chemistry & Chemicals, Manufacturing - Cosmetics, Microbiological Testing, PFAS / Heavy Metals, Adulteration & Misbranded, Contamination, Contract manufacturing, OTC Drug, Product Liability, False Advertising, MoCRA Compliance, Formulation, Claims Substantiation, Cosmetic Labeling, Personal Care Product, Cosmetic Chemistry, Analytical Testing, Adverse Event, Defect, FDA, GMP

My name is Ethan Alden-Danforth and I am a senior executive in the cosmetic and OTC personal care industry with over 15 years of experience in R&D and manufacturing. I hold a PhD in Organic Chemistry from Johns Hopkins University and currently serve as Vice President of R&D for a cosmetic contract manufacturer, where I oversee formulation development, raw material sourcing, product safety and testing, regulatory compliance, and process engineering across cosmetic and OTC drug product lines. I provide expert witness services for plaintiff and defense counsel in state and federal litigation involving cosmetic and OTC personal care products. My litigation work encompasses product liability and class action matters, false advertising and labeling disputes, FDA and MoCRA compliance failures, PFAS and heavy metals contamination, microbial and chemical adulteration, GMP violations, contract manufacturing disputes, recalls, and adverse event investigations. I have experience reviewing tech...