False Advertising Expert Witness

Listings

False advertising expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on false advertising. The false advertising expert witness listings on this page are typically from fields/areas of expertise such as: Behavioral and Social Sciences, Business Damages, Economics, Intellectual Property, Manufacturing, Marketing, Statistics, and Warnings & Labels.

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Sidney P Blum, CPA, CFE, CFF, CPEA FLARE

Los Angeles and San Francisco , California
Business Damages, Intellectual Property - Damage, Economic Damage, Accounting, Intellectual Property, DMCA, Patent, Copyright, Trademark, Royalty Audit, Fraud, False Advertising, Valuation, Breach of Contract, Wrongful Termination, Employment Law, Brands, Complex Business Litigation, Personal Injury, Lost Profits, Unjust Enrichment, Music
LEADING ECONOMIC DAMAGES, IP, ROYALTY AUDIT, BREACH OF CONTRACT EXPERT. "the Expert's Expert". Leading testifying forensic expert on financial damages in litigations for intellectual property, general damages, breach of contract, misappropriation of trade secrets, unfair competition, licensing disputes, reasonable royalty rates, lost profits, fraud, & royalty auditor competence. His 30+ years experiences includes corporate and as an in-charge KPMG Partner. He was the Chief Audit Officer of Beats (now Apple). Author of two books on contract financial language and auditing (Oxford University Press & LexisNexis). His well-written grounded reports are cited as best examples by judges. Economic Damages Mr. Blum has been a damages expert on more than 100 federal and state cases. Cases include complex litigation, intellectual property (patents, copyrights, trademarks, false advertising, royalty auditor competence, fraud, DMCA), wrongful termination, construction defect, internet, marketi...

Caroline de Baere Laforma, Inc.

Mill Valley, California
Intellectual Property, Manufacturing - Footwear and Accessory Patents, Design and Utility Patent Litigation, Shoe Design, Infringement, Trade Dress, Trademark,False Advertising, Loss of Goodwill, Branding, Accessories, Fashion, Footwear Merchandising, Manufacturing, Sales & Strategy
Caroline de Baëre is a fashion industry veteran with 33 years of leadership experience ranging from strategic product development and merchandising through material development, sourcing and cost negotiation. Her broad range of expertise with multiple brands enables her to plan and develop compelling products consistent with current market trends to achieve precise business objectives. Caroline extensive experience in has resulted in providing expert services in the footwear and accessories industry, drafting expert reports, providing successful outcomes in trial and deposition testimony, as well as working with attorneys on design patent, utility patent, trademark and trade dress litigation. A few cases include: DECKERS OUTDOOR CORPORATION, Plaintiff V. AUSTRALIAN LEATHER PTY LTD and ADNAN OYGUR a/k/a EDDIE OYGUR, Defendants Gavrieli, LLC, Plaintiff V. Soto Massini Corp, Soto Massini S.R.L.S. and Thomas Pichler, Defendants JOHN WAYNE ENTERPRISES, LLC, Plaintiff V. LUCCHESE, I...

Eric Forister, PhD Econ One Research, Inc.

Los Angeles, California
Economics, Business Damages - Damages, Lost Profit, Reasonable Royalty, False Advertising, Consumer Fraud, Class Certification, Class Action, Market Power, Market Definition, Patent, Surveys, Valuation.
Dr. Eric Forister is an expert economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. He focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality. He is a Senior Economist at Econ One and can be reached for more information upon request. Learn more at www.econone.com/staff-member/eric-forister.

Lynne Weber, Ph.D. Duff & Phelps, LLC

East Palo Alto, California
Behavioral and Social Sciences, Statistics - market research, survey, survey research, sales forecasting, market share, statistics, econometrics, pricing, financial projections, apportionment, patent litigation, false advertising
Dr. Weber has 40 years of real-world experience in market research surveys, market analysis, statistics, econometrics, sales & share forecasts, data analytics, pricing, and financial projections. She has led more than 200 engagements involving analysis of marketing, pricing, product development, product design, product line, distribution channel, bundling, partnering, segmentation, advertising, customer satisfaction and/or business strategies. She has led more than 200 market research studies, measuring demand for products & features, price sensitivity, inertia, brand value, feature value, usage of features and consumables, attitudes, behaviors, response to messaging, and/or perceptions. She has experience with statistical analyses and data analyses performed for a wide variety of business purposes. Dr. Weber has served as an expert on patent, contract, false advertising, copyright, trademark, anti-trust, product liability and shareholder disputes, regarding: projections of lost s...

Ernan Haruvy Econ Mech, Inc.

Plano, Texas
Marketing, Warnings & Labels - Internet Marketing, eCommerce, auctions, surveys, consumer analytics, conjoint analysis, patent infringement, trademarks, royalties, warranties, damages, false advertising, marketing representations, consumer behavior, branding
Professor Haruvy is a Professor of Marketing and Director of the Marketing Institute. He has taught marketing and economics for 25 years (McGill University, University of Texas at Dallas, University of Texas at Austin, and Technion). His expertise is in Marketing Analytics, Internet Marketing, Economic Modeling (including Valuation, Damages, Estimation, and Simulation), Pricing (including auctions), Consumer Behavior, Survey Research, Conjoint Analysis, Branding, Advertising, Econometrics, and Statistics. He has published over 100 articles on related topics, and has supervised projects in academia, government and industry.