Survey Design Expert Witnesses

Atlanta, Georgia

Artificial Intelligence, Behavioral and Social Sciences - AI, Defamation, Online Harassment, Statistical Analysis, Sampling Bias, Polling Methodology, Survey Design, Survey Validity, Polling Methodology, Social Media, Political Advertising, Cyberbullying, Conspiracy Theories, Political Communication, Election Disputes, First Amendment, Vaccine Hesitancy, LLM, Measurement Error, Data Analysis

Sean Richey, Ph.D., is a Full Professor of Political Science at Georgia State University specializing in digital communication, online information environments, public opinion formation, and survey methodology. His research examines how narratives spread online, how individuals form beliefs, and how communication environments influence perception, reputational harm, and behavior. Dr. Richey has authored seven books and more than thirty peer-reviewed publications on political communication, online discourse, persuasion, conspiracy beliefs, civic behavior, and internet-mediated information environments. His recent work includes research on artificial intelligence systems, social media amplification, misinformation, and digital persuasion dynamics. He provides litigation consulting and expert analysis in matters involving: online defamation and reputational harm, AI-generated misinformation, social media amplification, digital narrative spread, survey methodology disputes, polling i...

Decatur, Georgia

Marketing, Behavioral and Social Sciences - consumer perception, likelihood of confusion, secondary meaning, implied endorsement, trademark infringement, false advertising, brand dilution, claim substantiation, survey design, trade dress, packaging perceptions, statistical analysis, false endorsement, consumer surveys, survey evidence, consumer confusion

Dr. Ward is a consumer behavior scholar and expert witness who applies behavioral science to trademark, trade dress, and advertising disputes. She brings over 20 years of experience conducting and evaluating consumer research in academic and applied settings, with particular depth in brand perception, survey methodology, and decision-making. Her expert witness work includes intellectual property litigation involving likelihood of confusion, secondary meaning, brand dilution, and related consumer perception issues, including the design and evaluation of litigation-oriented consumer surveys and service as a rebuttal expert in federal and state court proceedings.

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...