Right Of Publicity Expert Witnesses

Los Angeles, California

Marketing, Behavioral and Social Sciences - Consumer Behavior, Marketing Strategy, Marketing Research, Marketing Management, Lanham Act, Confusion, Dilution, Secondary Meaning, Genericism, Right of Publicity, Celebritys, Statistician, Surveys, Creativity

From January 1, 2018 until I retired on June 30, 2020, I was Director of Online Programs and Visiting Full Professor of Marketing at the Peter F. Drucker Graduate School of Management at Claremont Graduate University. As of September 2021, I took an appointment as Adjunct Full Professor of Marketing at California State University Northridge (CSUN) teaching Undergraduate Marketing Research and Graduate Marketing Management where I remain on a part-time basis (as needed) today. Prior to my appointment at Drucker, I served as Director of Research, Full Professor and Area Head of Marketing with tenure at the Harriman School of Business at Stony Brook University-SUNY for eleven years. At Stony Brook, I exclusively taught courses in marketing at the graduate level, including Marketing Research, Marketing Management, and Marketing Strategy. Prior to my position at Stony Brook, I was an Associate Professor of Marketing, with tenure, at the Marshall School of Business Administration (Univer...

San Diego, California

Intellectual Property, Appraisal & Valuation - Defamation Damages, IP Valuation, Intellectual Property Damages, IP Damages, Licensing, Trademarks, Copyrights, Trade Secrets, Right of Publicity, Publicity Rights, Economics, Website Valuation, Licensing Customs & Practices, Google Analytics, Social media analysis, social media valuation, Reputational Repair, Reputational Damages

Doug Bania is the founding principal of Nevium Intellectual Property Consultants. Nevium specializes in: IP Valuation - Valuation and financial analysis of patents, copyrights, trademarks, internet & social assets, brands, publicity rights, intangible assets and business enterprises. IP Damages Experts - Expert testimony and damages opinions for IP infringement, defamation, licensing, marketing, business interruption and civil litigation. IP Strategic Advisors - Strategic services to leverage IP assets and connect IP to financial performance. Infringement Investigation - Analysis of IP infringement on websites, Google Ads, social media, SEO and online advertising. Defamation Investigation - Quantify how viral defamatory statements spread on traditional and social media. Reputational Damages - Quantify the cost of a reputational repair program. Mr. Bania has been the named expert for approximately 130 cases, deposed 38 times and has provided trial testimony 10 times. Mr. Ban...