Marketing Strategy Expert Witnesses

Los Angeles, California

Marketing, Behavioral and Social Sciences - Consumer Behavior, Marketing Strategy, Marketing Research, Marketing Management, Lanham Act, Confusion, Dilution, Secondary Meaning, Genericism, Right of Publicity, Celebritys, Statistician, Surveys, Creativity

From January 1, 2018 until I retired on June 30, 2020, I was Director of Online Programs and Visiting Full Professor of Marketing at the Peter F. Drucker Graduate School of Management at Claremont Graduate University. As of September 2021, I took an appointment as Adjunct Full Professor of Marketing at California State University Northridge (CSUN) teaching Undergraduate Marketing Research and Graduate Marketing Management where I remain on a part-time basis (as needed) today. Prior to my appointment at Drucker, I served as Director of Research, Full Professor and Area Head of Marketing with tenure at the Harriman School of Business at Stony Brook University-SUNY for eleven years. At Stony Brook, I exclusively taught courses in marketing at the graduate level, including Marketing Research, Marketing Management, and Marketing Strategy. Prior to my position at Stony Brook, I was an Associate Professor of Marketing, with tenure, at the Marshall School of Business Administration (Univer...

Boston, Massachusetts

Artificial Intelligence, Marketing - Artificial Intelligence, Expert witness testimony, Marketing, Brand Strategy, Federal District Court, Content marketing, Technology Patent, Marketing strategy, AI marketing, Data analytics, Marketing automation software, Brand positioning, Machine learning, Machine learning advertising, Healthcare marketing, B2B marketing, IP

Ms. Sarah Vancini specializes in developing AI software for marketing professionals and has served as an expert witness in Federal District Court for cases related to patent law infringement involving AI tools. As a Marketing Strategist and Data Analyst, she has worked with Fortune 50 companies including CVSHealth, Black Stone, and Mass General Brigham. She holds an MBA from a top 25 school and has earned more than 20 advanced certifications from Google, Hubspot, and Meta. Her professional experience includes tactical planning across trade, media, programmatic, and digital channels for a Fortune 100 consumer goods and healthcare conglomerate with $5.3B in annual revenue. She also led the rebrand of a Fortune 500 SaaS firm in preparation for an exit event. In addition, Ms. Vancini has managed Google Ads for seven cardiovascular devices, including pumps and stents, for a medical device company with $34.6B in annual revenue. She conducted market analysis for the insurance market for ...