Trademark Survey Expert Witnesses

Miami, Florida

Intellectual Property, Marketing - trademark survey, secondary meaning, class action, Eveready survey, likelihood of confusion, fame survey, Lanham Act, Squirt survey, trademark infringement, false advertising, trade dress, teflon survey, dilution, patent apportionment, survey rebuttal, genericness, patent survey, materiality survey

Dr. David Neal is a consumer survey expert qualified in federal and state courts, with more than two decades of experience designing and analyzing litigation surveys in trademark, false advertising, patent, and class action matters. He is the founder and managing partner of Catalyst Behavioral Sciences, a consultancy specializing in consumer survey design and analysis for intellectual property and commercial litigation. Dr. Neal has personally designed and conducted hundreds of litigation surveys and has testified as an expert witness more than 80 times in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), the National Advertising Division (NAD), and the International Trade Commission (ITC). He has been retained by plaintiffs and defendants across a broad range of industries including consumer products, technology, pharmaceuticals, apparel, and financial services. Clients have included Adidas, Amazon, Apple, AT&T, Delta, Diageo, Disney, Ford, the FTC, Goo...

Dallas, Texas

Intellectual Property, Marketing - Trademark Survey, Advertising Survey, Consumer Survey, Secondary Meaning, Genericness, Fame, Dilution, Advertising, Class Action, Intellectual Property, Consumer Behavior, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Rebuttal, Likelihood of Confusion, Trademark Infringment, Standards and Practices, Marketing

Ms. Harper is a nationally recognized marketing and consumer perception expert retained by hundreds of law firms in high-stakes matters involving trademark infringement, false and misleading advertising, licensing disputes, branding conflicts, and complex marketing issues. Since 2005, she has been retained by more than 300 law firms to conduct or rebut nearly 300 litigation-focused consumer surveys and reports, author over 100 expert marketing reports, and testify more than 150 times. Her work is grounded in rigorous methodology, real-world marketplace experience, and a deep understanding of how consumers perceive brands, messaging, and competitive claims. With over 35 years of senior executive corporate leadership, Ms. Harper previously served as a Fortune 500 Chief Marketing Officer for two companies and as Senior Vice President and General Manager at a global communications agency. She has also served as an adjunct professor of marketing and is a successful serial entrepreneur....