S Gtm Expert Witnesses
S gtm expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on s gtm. The s gtm expert witness listings on this page are typically from fields/areas of expertise such as: Internet and Marketing.
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Alison Bechdol
Digital Data Expert - 15+ Years Experience
Mansfield, Texas
Internet, Marketing
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CIPA, Cookie Compliance, CCPA, GDPR, Google Analytics, Google Tag Manager, GA4, Google Search Console, SEO, Search Engine Optimization, Google Ads, Klaviyo, Email Marketing, Cookie Consent, Ecommerce, Shopify, Server side, sGTM, Meta, Meta Pixel
Alison is a digital analytics and tracking technology consultant with over a decade of hands-on experience implementing, auditing, and remediating the web tracking infrastructure at the center of CIPA, VPPA, BIPA, and state privacy law litigation. As founder of Digital-ade (a dba of Digital Aider LLC), she advises consumer and e-commerce brands on tracking architecture, consent management, and data flow integrity.
Technical expertise
Client-side and server-side Google Tag Manager (GTM, sGTM), including container architecture and first-party cookie configuration via custom subdomains
Meta Pixel, Google Ads, TikTok Pixel, and other third-party tracker implementation and forensic auditing
Consent management platform configuration and remediation, including OneTrust, Google Consent Mode v2, and the IAB Transparency and Consent Framework
Global Privacy Control (GPC) signal handling and universal opt-out mechanisms
Klaviyo implementation, including consent capture and ESP-to-tracking-pip...
