Fame Expert Witnesses

Dallas, Texas

Intellectual Property, Marketing - Trademark Survey, Advertising Survey, Consumer Survey, Secondary Meaning, Genericness, Fame, Dilution, Advertising, Class Action, Intellectual Property, Consumer Behavior, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Rebuttal, Likelihood of Confusion, Trademark Infringment, Standards and Practices, Marketing

Ms. Harper is a nationally recognized marketing and consumer perception expert retained by hundreds of law firms in high-stakes matters involving trademark infringement, false and misleading advertising, licensing disputes, branding conflicts, and complex marketing issues. Since 2005, she has been retained by more than 300 law firms to conduct or rebut nearly 300 litigation-focused consumer surveys and reports, author over 100 expert marketing reports, and testify more than 150 times. Her work is grounded in rigorous methodology, real-world marketplace experience, and a deep understanding of how consumers perceive brands, messaging, and competitive claims. With over 35 years of senior executive corporate leadership, Ms. Harper previously served as a Fortune 500 Chief Marketing Officer for two companies and as Senior Vice President and General Manager at a global communications agency. She has also served as an adjunct professor of marketing and is a successful serial entrepreneur....