Brand Dilution Expert Witnesses
Brand dilution expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on brand dilution. The brand dilution expert witness listings on this page are typically from fields/areas of expertise such as: Behavioral and Social Sciences and Marketing.
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Morgan K Ward, PhD, MBA
Expert: Trademark, Trade Dress & Consumer Surveys
InsightHive
Atlanta, Georgia
Marketing, Behavioral and Social Sciences
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consumer perception, likelihood of confusion, secondary meaning, implied endorsement, trademark infringement, false advertising, brand dilution, claim substantiation, survey design, trade dress, packaging perceptions, statistical analysis, false endorsement, consumer surveys, survey evidence, consumer confusion
Dr. Ward is a consumer behavior scholar and expert witness who applies behavioral science to trademark, trade dress, and advertising disputes. She brings over 20 years of experience conducting and evaluating consumer research in academic and applied settings, with particular depth in brand perception, survey methodology, and decision-making.
Her expert witness work includes intellectual property litigation involving likelihood of confusion, secondary meaning, brand dilution, and related consumer perception issues, including the design and evaluation of litigation-oriented consumer surveys and service as a rebuttal expert in federal and state court proceedings.
