Snapchat Expert Witnesses

San Francisco, California

Internet, Technology - Web Analytics, Search Engines, Prior Art, Search Engine Optimization (SEO), ChatGPT, AI, Algorithms, Mobile Apps, YouTube, Google Ads, Copyright/Trademark, Website Development, Google Analytics, Social Media, Facebook, Twitter, Instagram, Snapchat, Patent, IP

Ms. Stricchiola has been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts, has testified at 21 depositions, testified at 7 trial and arbitration proceedings, and written over 70 expert reports and declarations on various internet-related topics pertaining to web analytics, traffic validity, online advertising, search engine optimization, social media content, digital content discoverability, and related topic areas. Cases in which she has provided expert testimony have included class action, trademark, copyright, and trade secret matters, and her patent litigation testimony has included claims construction and validity, infringement, and indefiniteness analyses. Current cases include matters involving generative AI and related training data, copyright, and market substitution issues. With twenty-five years of experience in digital platforms, her expertise includes web analytics, digital marketing, search engine optimization, a...

HIGHLANDS RANCH, Colorado

Search Engine Optimization, Marketing - seo, marketing, google ads, search engine optimization expert witness, Influencer Marketing, programmatic, affiliate marketing, artificial intelligence, email marketing, digital marketing, influencer, affiliate, adwords, bing, social media, facebook, instagram, tiktok, amazon, internet marketing

I am a digital marketing strategist, executive, and expert witness with over 30 years of professional experience in internet-based marketing, online advertising, website technologies, and digital data systems. I began my career in the mid-1990s, prior to the existence of Google, when the discipline was commonly referred to as “Internet Marketing.” Since that time, I have worked continuously in hands-on, executive, and advisory roles involving search engines, paid advertising platforms, websites, analytics systems, social media platforms, eCommerce, affiliate marketing, influencer marketing, and digital monetization models. My professional expertise includes Search Engine Optimization (SEO); Search Engine Marketing (SEM/PPC); Google Ads; paid social advertising; website development; analytics and attribution; email and marketing automation; programmatic and retargeting advertising; reputation management; influencer marketing (including the Amazon Influencer Program); affiliate marke...