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Specialties & Experience

General Specialties: Internet and Technology

Specialty Focus: SEO and Search Engines, Internet Forensics, Digital Discoverability, Internet and Digital Marketing, Web Forensics, Website Development, Ecommerce, Google Analytics and Traffic Analysis, Site Conversions, Social Media, Online Archives, Facebook, Twitter, Instagram, Snapchat

Education: B.A., Smith College

Years in Practice: 21

Additional Information

References available upon request from: Kirkland & Ellis, Irell & Manella, Hogan Lovells, Baker McKenzie, Sheppard Mullin, Nix Patterson, Armstrong Teasdale, Gordon & Rees Parties to litigation matters have included: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., Marchex Inc. Jessie Stricchiola began researching online information discoverability via search engines in 1997 and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, and co-author of The Art of SEO (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed, 2015) - a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others. She has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon,, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others. Her work on the issue of click fraud within the paid search industry has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal,, CNN Money, and in The Google Story (First Edition, David a. Vise).