Jessie Stricchiola Expert Witness

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Specialties & Experience of this Expert Witness

General Specialties:

Internet and Technology

Specialty Focus:

Search Engines, SEO, Search Engine Optimization, Internet Investigations, Website Analytics, Internet Forensics, Digital Data Discoverability, Open Source Data, Internet and Digital Marketing, Web Forensics, Website Development, Ecommerce, Google Analytics, Social Media, Facebook, Twitter, Instagram


B.A., Smith College

Years in Practice:


Additional Information

References available upon request. Parties to litigation matters have included: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, and others. Jessie Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services including SEO, web analytics, andn digital marketing strategies. She is co-author of The Art of SEO (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed, 2015), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others. She has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon,, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others. Her work on the issue of click fraud within the paid search industry has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal,, CNN Money, and in The Google Story (First Edition, David a. Vise).