Fre 702 Expert Witnesses
Fre 702 expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on fre 702. The fre 702 expert witness listings on this page are typically from fields/areas of expertise such as: Intellectual Property and Marketing.
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Jonathan Z. Zhang, PhD
Lanham Act (Eveready/Squirt) surveys & damages
Colorado State University
Fort Collins, Colorado
Marketing, Intellectual Property
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Lanham Act, Trade dress, Claim substantiation, Damages apportionment, Influencer marketing, Likelihood of confusion, Secondary meaning, Consumer perception, Survey rebuttal, Pricing, Eveready survey, False advertising, Conjoint analysis, Daubert critique, Platforms, Squirt survey, Deception survey, Choice modeling, FRE 702, Retail
Lanham Act consumer surveys (Eveready, Squirt, trade dress, secondary meaning, deception). Conjoint/choice modeling for damages & apportionment. Rebuttals & Daubert/FRE 702 critiques.
Services: survey design/oversight, conjoint valuation, report drafting, rebuttals, deposition, and trial testimony.
Turnaround: record review 2–4 days; protocol 7–10 days; fielding 5–7 days; report 10–14 days post-field (scope-dependent).
Availability: nationwide; English/Mandarin Chinese
Conflicts: will conduct a conflicts check upon inquiry.
Rates: standard expert rates; minimum engagement applies.
Jonathan Z. Zhang is a tenured quantitative marketing professor and editorial leader specializing in consumer perception, branding, and digital platforms. He can design and critique Lanham Act consumer surveys—including likelihood-of-confusion (Eveready, Squirt, trade dress), secondary meaning, and deception/claim-substantiation—and conduct conjoint/choice-based analyses for valuation and damag...
