Branding Expert Witnesses

San Diego, California

Intellectual Property, Appraisal & Valuation - Intellectual Assets, Trademarks, Patents, Copyright Licensing, Valuations, Branding, Licensing, Intellectual Property Valuation, Consumer Goods Valuation

Mr. Anson is a world renowned IP expert with testifying experience in the United Kingdom, Europe, and in state, federal, tax, bankruptcy and probate courts in the US; as well as in arbitration and mediation. In trial testimony, multiple depositions, and numerous rule 26 reports, his expertise has been established and reaffirmed. Litigation clients include roughly half of the largest 100 US law firms. Notable cases range from the largest trademark jury award in history to adidas of $304.6 million, to the successful litigation of Woody Allen vs. American Apparel: a $5 million settlement in a right of privacy and publicity case, as well as Upaid Systems: a $70 million settlement in computer / telecom patent case. In addition Mr. Anson has been involved in other famous cases, such as the landmark Jesse Ventura case in which the eighth circuit court of appeals noted “Anson's qualifications are quite impressive, and certainly more so than those of some experts whose testimony this co...

Memphis, Tennessee

Medical Devices, Marketing - M&A, Product Liability, Intellectual Property, Commercial Disputes, Mergers & Acquisitions, Venture Capital, Robotic Surgery, Spine, MedTech, Branding, Trademarks, Biomedical Engineering, Trade Secrets, da Vinci Surgery, Securities, Shareholder Litigation, Governance

With 23+ years of broad and deep functional experience in the MedTech/medical device industry, Eric Heinz provides litigation consulting and expert witness testimony related to commercial disputes, marketing, mergers & acquisitions, product liability, and intellectual property. Over his career, he has become a expert in the development and commercialization of surgical robotics, most notably through his past position as product manager for the da Vinci Surgical System at Intuitive Surgical. He is a registered patent agent, and is named as an inventor on 19 Issued US patents. His knowledge across product development engineering, marketing and M&A provide a unique perspective when understanding complex situations in this highly regulated industry. His extensive network in the industry (Top 1% LinkedIn Social Selling Index) facilitates warm introductions between engaged counsel and hard to source subject matter experts. He is known for his expertise in translating complex techn...