Branding Expert Witnesses
Branding expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on branding. The branding expert witness listings on this page are typically from fields/areas of expertise such as: Advertising, Appraisal & Valuation, Intellectual Property, and Marketing.
Weston Anson, MBA CONSOR
La Jolla, California
Intellectual Property, Appraisal & Valuation
-
Intellectual Assets, Trademarks, Patents, Copyright Licensing, Valuations, Branding, Licensing, Intellectual Property Valuation, Consumer Goods Valuation
Mr. Anson is a world renowned IP expert with testifying experience in the United Kingdom, Europe, and in state, federal, tax, bankruptcy and probate courts in the US; as well as in arbitration and mediation. In trial testimony, multiple depositions, and numerous rule 26 reports, his expertise has been established and reaffirmed. Litigation clients include roughly half of the largest 100 US law firms.
Notable cases range from the largest trademark jury award in history to adidas of $304.6 million, to the successful litigation of Woody Allen vs. American Apparel: a $5 million settlement in a right of privacy and
publicity case, as well as Upaid Systems: a $70 million settlement in computer / telecom patent case. In addition Mr. Anson has been involved in other famous cases, such as the landmark Jesse Ventura case in which the
eighth circuit court of appeals noted “Anson's qualifications are quite impressive, and certainly more so than those of some experts whose testimony this co...
Daniel L. Pearlman, MBA bob wolf partners/TPG
Marina Del Rey, California
Advertising, Marketing
-
Management, mergers/acquisitions/JV, branding, public relations, digital, social, media planning/buying, events/sponsorship, direct response, creative, production, SEO/SEM, outdoor, contracts, conflicts, termination, client/agency relationship, culture-fit, organization alignment, performance audit
Over 35 years of C-level management, marketing, advertising, branding experience
One of only a few with C-level experience at world- class ad agencies, clients/marketers & consulting firms
Successfully worked, advised and/or developed marcom programs for 100+ clients/brands in 13 different industries
Helped pioneer integrated marketing communications (ICM) and cause related/purpose marketing (CRM)
Founded/acquired/built and sold eight different companies in 3 different industries
Guest lectured at UCLA, USC & Pepperdine; numerous speeches/presentations to executives, & various interviews with broadcast media
Various blogs, articles and interviews for industry Associations, local newspapers and for digital distribution
FINRA Arbitrator for over 10 years
