Automotive Dealer-OEM Disputes

Specialties & Experience of this Expert Witness

Additional Information

With over three decades of senior leadership experience in the automotive industry, Tassos Panas is an experienced expert witness specializing in dealer–OEM disputes, dealership operations, and performance management. Having held numerous executive roles with major automotive manufacturers, he brings a unique dual-perspective understanding of both OEM strategy and dealer network realities. His work has consistently focused on aligning dealer network operations and corporate objectives to drive measurable business outcomes while maintaining compliance with franchise frameworks, regulatory requirements and industry standards. Mr. Panas provides clear, data-driven analysis and testimony in matters involving vehicle allocation, dealer performance, facility requirements, incentive programs, buy-sell disputes, dealer contracts, framework agreements, terminations, right of first refusal (ROFR), and network strategy. His ability to translate highly technical retail automotive and operational concepts into clear, credible, and jury-friendly insights makes him a valuable resource for both plaintiff and defense counsel. Mr. Panas holds a Bachelor’s degree in Mechanical Engineering and a MBA from the University of Melbourne, Victoria, Australia. and has completed extensive executive-level training throughout his career in automotive sales operations, dealer network development, and leadership. His professional education has been continuously reinforced through OEM-sponsored programs focused on dealer performance, financial management, and field operations, providing a strong academic and practical foundation for his work as an expert witness. Most recently Tassos held positions that oversaw Network Operations for Harley Davidson Motor Company (General Manager Network Development and Training) and Jaguar Land Rover North America (Vice President of Network Operations and Training). He has also held senior roles in sales and marketing operations including Executive Vice President of Sales Operations for Volvo Cars North America and Vice President Marketing and Product Development for Volvo Cars North America. Other notable roles include Vice President of Regional Operations, Director of Commercial Strategic Partnerships, and Remarketing Strategy Manager.