Bruce E Jones, MAI, ASA-GC, BCA, CMEA Expert Witness
Curriculum Vitae

Going-Concern Valuation | Sole ASA-GC Instructor

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Specialties & Experience of this Expert Witness

General Specialties:

Real Estate Appraiser and Business Valuation

Keywords/Search Terms:

Special Purpose Property, Special Purpose, Real Estate, restaurants, gas stations, car washes, hotels, marinas, nursing homes, sports facilities, theaters, vineyards, bowling alleys, amusement parks, banquet halls, specialty manufacturing, power plants, farms, Funeral homes, daycare centers

Education:

BA - Finance and Economics, Stockton University

Years in Practice:

39

Number of Times Deposed/Testified in Last 4 Yrs:

15+

Additional Information

I teach the appraisers who hold this specialty — and I bring that same standard to every engagement. When a property's value turns on the interplay of real estate, an operating business, and the equipment that runs it, a conventional appraisal isn't enough. I deliver a single, USPAP-compliant valuation that credibly separates and supports each component — real property, business enterprise value, and tangible personal property — and that holds up under cross-examination. EXPERT WITNESS & TESTIMONY Retained in major property-tax-appeal litigation, including expert engagements involving Waldorf Astoria Orlando and Disney's Yacht & Beach Club, Coronado Springs, Pop Century, Art of Animation, and Wilderness Lodge resorts. I prepare defensible reports and testify on the issues attorneys most often litigate: - Property tax / ad valorem appeals - Going-concern valuation and allocation of real estate vs. business value - Eminent domain / condemnation and highest-and-best-use disputes - Bankruptcy, partnership/shareholder, and economic damages matters AUTHORITY & RECOGNITION For several years I have served as the sole instructor of both Going Concern Valuation courses (each 3.5 days) that the American Society of Appraisers requires for its ASA-GC designation — the practitioners who hold this specialty nationwide are trained in my classroom. I hold the MAI (Appraisal Institute) and the ASA-GC, the only professional designation dedicated to Going Concern Valuation, together with the BCA (business valuation) and CMEA (machinery & equipment appraisal) designations, and I am recognized by the SBA as a "Qualified Source." I was also interviewed as a recognized authority for the Appraisal Institute's "A Guide to Appraising Restaurants" (2021). One expert analyzes every layer of value in a complex asset, rather than the court reconciling competing reports. NICHE PROPERTY EXPERIENCE Hotels & resorts, restaurants, banquet/wedding & entertainment venues, golf & country clubs, marinas, funeral homes, gas stations & convenience stores, car washes, wineries & distilleries, regional & super-regional malls, raceways & sports facilities, manufacturing & special-purpose industrial plants, schools & daycare centers, kennels/pet resorts, power plants, and other operational real estate. COVERAGE Certified General Real Estate Appraiser in NJ, NY, PA, MD & VA, but actively completes assignments nationwide. Call to discuss your matter directly. Initial case-suitability and conflict checks are prompt and confidential.