Diana D Price, MA Expert Witness
Curriculum Vitae

Contact this Expert Witness

  • Company: Diana Price & Associates, Forensic Travel Expert & Litigation Consultant
  • Phone: (310) 650-5505
  • Cell: (310) 650-5505
  • Website: forensictravelexpert.com

Specialties & Experience of this Expert Witness

General Specialties:

Travel & Tourism

Keywords/Search Terms:

Tourism & Travel, travel advisors, tour operators, duty to warn, standard of care, personal injury, terms and conditions, airlines, hotels & resorts, travel safety, transportation, motor coach, tours, cruises, online travel, wrongful death, sexual assault, adventure travel, travel agencies


MA, University of Southern California; BA, California State University, Los Angeles

Years in Practice:


Number of Times Deposed/Testified in Last 4 Yrs:


Additional Information

Diana Price is President and CEO of Diana Price and Associates, forensic travel consulting and litigation support firm. Ms. Price serves as a forensic travel expert witness, travel investigator, travel litigation consultant and expert travel consultant in cases involving international and domestic tourism and travel agency operations. Diana Price is past president of the Greater Los Angeles Chapter of the Forensic Expert Witness Association (FEWA) and former National Vice President of Education and Programs for FEWA. An expert in tourism and travel agency operations, Ms. Price has developed a reputation as a problem solver. As a senior leader at Automobile Club of Southern California, (AAA, American Automobile Association), Ms. Price led 14 international retail travel agencies. She has worked as a front line travel advisor and wholesale tour operator, and understands travel advisor and tour operator responsibility for their work product, as it relates to travel industry standards. Diana Price served as General Manager, AAA District Office Operations, AAA Regional Travel Manager, Manager AAA Travel Agency, Supervisor AAA Group Travel Operations, and AAA Travel Advisor. As a seasoned travel professional and knowledgeable travel industry expert witness, Ms. Price has specialized training as a travel advisor (both leisure and corporate travel), tour operator, and cruise specialist. Her detail-oriented industry expertise is a by-product of having traveled worldwide, participated in numerous cruises, land tours, inspections, attended seminars, workshops and continuing education at AAA University. Diana Price has designed and customized group packages for individuals, and escorted and marketed numerous cruises. In fact, she has worked in almost every area of travel agency operations including sales, end to end (inception to conclusion) service, marketing, travel advisor and manager training. Ms. Price has worked with institutions including but not limited to, government consulates, tourist offices, cruise lines, motor coach and domestic tours. She trained 14 AAA Travel Agency Supervisors in effective sales management, marketing, promotion and customer service. Ms. Price supervised and cross trained 14 AAA Domestic Travel Team Leads with tasks including helping AAA members with car and hotel reservations, travel insurance, international driving permits, points of interests, personalized routings, triptiks, DMV services, Automotive services, AAA Roadside Assistance, AAA Approved Auto Repair, AAA Mobile Battery Service, Car buying and Driver education. Diana Price has over 30 years of organic experience in the Travel Industry, all of which was acquired while working for the largest leisure travel organization in North America - AAA, American Automobile Association. Ms. Price is a uniquely qualified forensic travel expert and travel litigation consultant and the only one you need. Types of Forensic Travel Expert Cases Ms. Diana Price has been involved in: - Slip and fall - Personal injury - Wrongful death - Lodging - Sightseeing - Jurisdiction of airline ticket purchase - Fee disclosures - Sexual assault of tourist on resort property - Duty to discover and disclose - Fiduciary responsibility - Tour guide duty of care - Travel advisor duty of care - Tour operator duty of care - International travel budget for divorce case for select global destinations - Travel Alerts