Specialties & Experience of this Expert Witness

Additional Information

As a powersports businessman, protective helmet/apparel manufacturer and rider for more than 50 years, Eric Anderson has built a vast base of knowledge related to motorcycles, ATVs, UTVs and off-road vehicles. He has been an MSF certified Rider coach as well as a ROHVA certified Driver Coach. He began working with the Motorcycle Industry Council (MIC) and Motorcycle Safety Foundation (MSF) in the early 1980s before entering the business side of powersports building and marketing protective apparel and helmets. Later in the 2000s, he became an elected Board member to the MIC 10 times for a total of 20 years of experience directing the industry from the highest levels. Founding Scorpion Sports with its associated ScorpionExo brand of helmets and protective apparel was an industry success story touted by trade magazines and thousands of dealers who recognized the disruptive marketing, unique distribution channel and price viability of the fast-growing brand. Later as Vice-President Sales & Marketing of the industry’s largest aftermarket group of companies, Motorsport Aftermarket Group, he directed the sharing of best practices and training between the best industry brands while also building an online university for said brands and their dealers entitled Powersports University. Worldwide adventure riding has taken Eric around the world on 2-wheels and 4 enabling him also to race in Africa, Baja California and the USA. Competitive by nature, he has also built businesses specializing in the design and manufacture of innovative protective riding apparel and helmets. He has also defended his own and related manufactured brands against lawsuits having experience in both depositions and testifying in court. He currently remains the chairman of the Apparel and Helmet Sub-Committee of the Motorcycle Industry Council and runs his own consulting business and marketing agency.