Publications

• Guidelines for Powersports Electrical System Design Success
• Specification for Success -- Powersports Business Magazine

Specialties & Experience

General Specialties: Motorcycle and Failure Analysis

Specialty Focus: Accident Reconstruction, All Terrain Vehicle, UTV, Side by Side, Electrical Engineer, Market Expert, Snowmobile, Power Steering, Industry Consultant, Electronics, Accessory, Polaris, Speed Sensor, Root Cause Analysis,

Education: Electronics Technology, Minnesota

Years in Practice: 3

Additional Information

29 years with an exceptionally broad and deep range of experience including: analyzing the powersports market, off-road vehicle product failure and root cause analysis, designing new products, competitive analysis, intellectual property development, OEM and aftermarket business development. 11 years of employment at Polaris working on the Ranger UTV and Sportsman ATV platforms. One of the original inventors of the Ride Command and Active Descent Control systems as well as making contributions to electronics at Yamaha, BRP and Arctic Cat. Consulting and Expert Witness clients have included Mahindra, Robert Bosch Corp, Textron, Arctic Cat, General Dynamics, Johnson Controls and Yamaha. Experience in primary market research, product planning, product development and sales both into the dealer channel and B2B. 6 United States patents primarily relating to various electronic systems on ATVs, UTVs and Snowmobiles. Expert at root cause analysis of product failures. A keen understanding of the UTV market, nuances in technologies, dealer channel development, and competitive factors.