Publications

• Guidelines for Powersports Electrical System Design Success
• Specification for Success -- Powersports Business Magazine

Specialties & Experience of this Expert Witness

Additional Information

30+ years with an exceptionally broad and deep range of experience including: analyzing the powersports market, off-road vehicle product failure and root cause analysis, designing new products, dealership vs OEM liability, competitive analysis, intellectual property development, OEM and dealership sales. 11 years of employment at Polaris working on the Ranger UTV and Sportsman ATV platforms. One of the original inventors of the Ride Command and Active Descent Control systems as well as making contributions to electronics at Yamaha, BRP and Arctic Cat. Consulting and Expert Witness defense clients have included Mahindra, Robert Bosch Corp, Textron, Arctic Cat, General Dynamics, Johnson Controls and Yamaha. Plaintiff experience in many rollover and fire cases. Active consulting practice in off-road vehicle regulatory compliance, off-road vehicle safety and design standards, primary market research, product planning, product development and sales both into the dealer channel and B2B. 6 United States patents primarily relating to various electronic systems on ATVs, UTVs and Snowmobiles. Expert at root cause analysis of product failures. Expert in trade practices. A keen understanding of the UTV market, nuances in technologies, dealer channel development, and competitive factors. I own a Polaris diagnostic tool to aid me in root cause analysis and accident reconstruction. I have decades of experience in developing blueprints and other specifications and can interpret them at an expert level. I have developed technology for dozens of OEMs and tier 1 suppliers and can readily identify alternative designs to flawed ones that were implemented.