Russ Ritenour Expert Witness
Curriculum Vitae

Contact this Expert Witness

  • Company: Ritwell Consulting, LLC
  • Phone: 571-447-6415
  • Cell: 571-447-6415

Specialties & Experience of this Expert Witness

General Specialties:

Oil and Gas and Business Operations

Keywords/Search Terms:

Convenience Stores, Retail, Franchising, Mystery Shopping, Retail Gas/Motor Fuel Operations, Customer Service, Contracting, Merchandising, Category Management, Operations Management, Food Safety, Age-restricted

Years in Practice:


Number of Times Deposed/Testified in Last 4 Yrs:


Additional Information

Mr. Ritenour is a veteran of Convenience Store and Retail Petroleum Industry since 1973. Additionally, he is a testifying witness with experience drafting expert reports, research and providing testimony for c-store, franchise and retail petroleum motor fuel litigation. Russ’ knowledge and over forty years of experience effectively managing cross-functional domestic and global teams, programs, and processes at large corporations in both the retail petroleum and convenience retailing industry allow him to create expert reports and work with a litigation team. Russ’ expert experience, comprehensive knowledge and highly diversified career in the convenience store and retail petroleum industry includes corporate operations, management and leadership roles at many levels within the industries. His expertise includes, corporate operational management, franchising and franchise management, category management, food safety, customer and consumer experience management, mystery shopping, survey research, competitive analysis, store layout, design, product positioning and merchandising, contracting, concept development, strategic planning, program and project management. He has provided pre-litigation and expert counsel and consulting, authored expert reports and rebuttals, provided testimony regarding; Franchise de-branding, FDD compliance and execution, PMPA terminations, food service execution and safety, employee training, consumer litigation regarding product related or on-site injury. mystery shopping implementation and application, policies, procedures and standards as well as many other aspects of the convenience store and retail petroleum industries. Through his background, training and years of experience, Russ has gained an expert knowledge of the policies, procedures and practices of corporate and franchise convenience stores and retail gasoline operations. With his extensive knowledge and years of experience he would be an excellent resource.