- Company: Applied Marketing Science, Inc.
- Phone: (781) 250-6300
- Website: ams-litigation.com
Specialties & Experience
General Specialties: Intellectual Property and Advertising
Specialty Focus: Research design and analysis for claim substantiation, consumer perception surveys for trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, advertising cases.
Education: PhD in Psychology, Graduate Center, City University of New York; Bachelor of Arts in Psychology, University of Kansas
Jacqueline A. Chorn, PhD is a trained legal psychologist with expertise in survey methodology and statistics. She is a senior manager and survey expert on the Litigation Support practice at Applied Marketing Science, a full-service market research and consulting firm located in the Boston area. Dr. Chorn designs and conducts research and analysis to substantiate advertising claims and conducts consumer perception surveys for secondary meaning, likelihood of confusion, and advertising cases. Her services include research/survey design, data collection, data analysis, expert report preparation, expert testimony, and rebuttal work.