Jason McDonald, PhD
San Francisco, California
Social Media Expert Witness (organic and ads) as well as expert witness in Facebook Advertising, YouTube Advertising, Google Ads (AdWords), and SEO (Search Engine Optimization)
Jason McDonald is an internet pioneer, having started his first company (eg3.com) in 1994. This hands-on experience compelled him to master SEO (Search Engine Optimization) and Google Ads (formerly called Google AdWords). Nowadays, he works as a 'social media expert witness,' helping attorneys identify the facts and establish the truth in complex litigation concerning organic efforts and advertising on key social media platforms such as Facebook Ads, YouTube ads, Instagram ads, and other ad platforms like TikTok, LinkedIn, and Twitter. Beyond working as an expert witness in social media, Jason has also helped attorneys as a fact-first SEO expert witness in Search Engine Optimization. SEO, of course, is the art and science of how to get a company, product, or service to the top of Google. Finally, working as a Google Ads expert witness, Jason has helped judges, juries, and attorneys understand the factual complexities of how advertising works on Google including the Google Search Net...