17 Advertising Cases Expert Witnesses Found

Intellectual Property, Appraisal & Valuation - Defamation Damages, IP Valuation, Intellectual Property Damages, IP Damages, Licensing, Trademarks, Copyrights, Trade Secrets, Right of Publicity, Publicity Rights, ROP, Website Valuation, Licensing Customs & Practices, Google Analytics, Social media analysis, social media valuation

...Infringement Investigation - Analysis of IP infringement on websites, Google Ads, social media, SEO and online advertising. Mr. Bania has been the named expert for approximately 75 cases, deposed 20 times and has provided trial testimony 5 times. Mr. Bania is a Certified Licensing Professional (CLP), a Google Analytics Certified Individual (GAIQ) and is a committee member for the International Trademark Association (INTA) Internet Committee, the ICANN Compliance and Domain Name Industry Subcommittee and the American Bar Association (ABA), Copyright & Social Media Committee. Mr. Bania specializes in analyses for copyright, trade dress, trade secrets and trademark infringement, publicity rights, social media and Internet infringement, defamation, marketing strategy analyses, royalty rate determinations and other intangible assets. Mr....

Business Damages, Intellectual Property - Damage, Economic Damage, Accounting, Intellectual Property, DMCA, Patent, Copyright, Trademark, Royalty Audit, Fraud, False Advertising, Valuation, Breach of Contract, Wrongful Termination, Employment Law, Brands, Complex Business Litigation, Personal Injury, Lost Profits, Unjust Enrichment, Music

...Blum has been a damages expert on more than 100 federal and state cases. Cases include complex litigation, intellectual property (patents, copyrights, trademarks, false advertising, royalty auditor competence, fraud, DMCA), wrongful termination, construction defect, internet, marketing, unfair competition, oil & gas pipeline, class action, personal injury, breach of contract. Mr. Blum has deep knowledge of Georgia-Pacific factors for reasonable royalties. Expert on a $66 million DMCA judgment, $300 million & $25 million settlements, and the two largest music copyright cases. One-third of cases are IP and damages are almost always accepted over other experts. Royalty Audits Mr. Blum led the royalty audit practice and wrote the global methodologies for Big 4 firms Ernst & Young and KPMG. As a leading authority on domestic and international royalty auditing, he has testified for some of the world's most famous brands and individuals. Fraud & Forensics Mr....

Music & Entertainment, Video - Streaming, television, film, cable, cable networks, media, business plan, financial projections, theatrical, SVOD (subscription video on demand), AVOD (advertising-supported VOD), FAST (free advertiser-supported streaming television), CTV (connected TV), TV distribution, film distribution

...While many of the initial clients were pay and broadcast television networks in the U.S. and internationally, the firm has been working on streaming projects since the early days and has a broad range of experience in all business models such as SVOD (subscription video-on-demand), AVOD (advertiser-supported), TVOD (transactional) and FAST (free ad-supported streaming.) Cole has also worked on projects around television and film production and distribution, live events and theater, theatrical exhibition, Augmented and Virtual reality, airlines, and many others. Cole Media's clients have included Netflix, NBCU, ABC, HBO International, Sony Pictures Entertainment, OWN, PBS, TV Guide, BBCW, Spectrum Originals, Qualcomm, Verizon Wireless, TV One, Hasbro, Tribune Digital, and many more. Cole has worked on approximately 15 expert witness assignments with a mix of arbitrations and court cases and has worked as both an expert witness and a consulting experts....

Orthopedic Surgery, Sports Medicine - Shoulder, Rotator Cuff, Shoulder Instability, SLAP lesion, Impingement, Labral Tear, Knee, ACL Tear, MCL Tear, Meniscus Tear, Patella Dislocation, Arthritis, Arthroscopy, Sports Medicine, Cartilage, Stem Cell Therapy, Regenerative Medicine, Mechanism of Injury, Causation

...She is known for taking complicated medical cases and terminology and presenting it in an organized fashion, using lay terms that are easy for all parties to comprehend. In addition, Dr. Halbrecht is one of the few orthopedic surgeons with extensive expertise and experience in regenerative medicine and stem cell therapy. In 2015, she became an early adopter, offering orthobiologics to her patients. Due to widespread misinformation about “stem cell” therapy, Dr. Halbrecht is now a leader orthobiologics advocacy. She has published 2 papers in the Journal of Bone and Joint Surgery. The first explored the ethics of stem cell clinic direct-to-consumer advertising and the second identified 896 stem cell clinic websites, 96% of which gave consumers misinformation. She lectures nationally on this topic.

Automotive, Transportation - Automobile Industry Standards & Practices, Automobile Dealership Operation, Automobile Sales, Automobile Leasing, Automobile Service & Parts, Automobile Financing, Automobile Customer Relations, Automobile Industry Employment, Automobile Industry Standards of Care, Automotive Sales Training.

Lew Linet provides Nationwide Expert Witness, Consultation and Case Strategy Services in Municipal, State and Federal Litigation involving Automobile Industry Standards & Practices specializing in New and Used Car Dealership Operation. Areas of Expertise include: Sales, Leasing, Financing, Service & Parts and Sales Training. Subject Matter includes: Dealer Fraud, Lemon Law, Employment, Dealer-Manufacturer Relations, Dealer-Lender Relations, Customer Relations, Standards of Care, Advertising, Warranty Issues, Parts Defects, Discrimination, Personal Injury, Repossession, Anti-Trust Issues, Diminished Value. Lew assists both Plaintiffs and Defendants. He is an Auto Industry Veteran since 1978 and has provided Expert Witness Services since 1995. Degrees / Licenses: Ph.D., B.A. Economics – Business Marketing. California Sellers Permit, Los Angeles Business License. Check Out His CV. References Provided upon Request.

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web, Sales, Global, Clients

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 54 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media....

Internet, Computers - SEO, search engine optimization, social media, google ads, adwords, online advertising, online ads, digital advertising, PPC, pay-per-click, social media marketing, facebook, youtube, instagram, tiktok, twitter, linkedin.

...Nowadays, he works as an 'SEO expert witness,' a 'Google Ads expert witness,' and a 'social media expert witness,' helping attorneys identify the facts and establish the truth in complex litigation concerning organic efforts and advertising on key social media platforms such as Facebook Ads, Instagram marketing and ads, YouTube ads, Instagram ads, and other ad platforms like TikTok, LinkedIn, and Twitter. Working as an expert witness in digital advertising and marketing, Jason has helped judges, juries, and attorneys understand the factual complexities of how marketing works online. Research and testimony has commonly dealt with trademark disputes, branding, and the complexities of organic and ads for SEO, Social Media, and Google Ads. If you are an attorney looking for an expert witness with a passion for the facts, please reach out to Jason....

Internet, Technology - Web Analytics, Search Engines, SEO, Search Engine Optimization, ChatGPT, AI, Algorithms, Mobile Apps, YouTube, Google Ads, Internet, Website Development, Google Analytics, Social Media, Facebook, Twitter, Instagram, Snapchat, Patent, IP, Prior Art, Copyright, Trademark, Content Moderation,

...Stricchiola has been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts, has testified at 18 depositions, testified at 7 trial and arbitration proceedings, and written over 70 expert reports and declarations on various internet-related topics pertaining to web analytics, traffic validity, online advertising, search engine optimization, social media content, digital discoverability, and related topic areas. Cases in which she has provided expert testimony have included class action, trademark, copyright, and trade secret matters, and her patent litigation testimony has included claims construction and validity, infringement, and indefiniteness analyses....

Internet, Cybersecurity - E-commerce, Ecommerce, SEO, Search Engine Optimization, PPC, Pay Per Click, Web Development, Online Advertising, Internet Marketing, Google Analytics, Google AdWords, Digital Forensics, Internet Security, Mobile Marketing, Mobile Advertising, Patent, Trademark, Reputation Management, Defamation,

Jonathan Hochman serves as consulting and testifying expert for cases related to Internet marketing, e-commerce, website development, digital forensics, search engine optimization (SEO), pay-per-click (PPC) advertising, mobile advertising, and digital advertising. Since 2007 he has provided expert witness services to plaintiffs and defendants alike for disputes involving trademarks, patents, trade secrets, copyrights, contracts, defamation and online reputation, unfair competition, conspiracy and fraud. Hochman has testified at eight trials and twenty-three depositions. He has served as a consulting expert in more than fifty cases. His clients are located in the United States, the United Kingdom, Canada, Israel and Romania. A Yale University graduate with two degrees in computer science, Hochman has worked as a sales, marketing and technology consultant for 30 years. After managing several prior businesses, he founded Hochman Consultants in 2004....

Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets,

Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association....

Real Estate - broker malpractice, Realtor code of ethics, broker negligence, failure to disclose, commission disputes, broker standard of care, broker license law, broker dishonesty, insurance defense, procuring cause, testifying expert, consulting expert, broker obligations, broker duties, commercial, residentia

...Some cases stem from commission or procuring cause disputes. Depending upon the facts and the law, Larry works for plaintiffs and defendants, and testifies at depositions and trials. (Note; he will only accept cases that he is comfortable with.) Larry had twenty years of experience with his Board of Realtors in South Florida serving on the Grievance Committee -- where he examined and analyzed over 250 ethics complaints and arbitration requests -- and on the board's Professional Standards Committee, sitting on ethics and commission arbitration hearing panels, which act as judge and jury. As an adjunct professor, he taught evening courses: Economics at Nova Southeastern University and Business Writing at Broward College....

Orthopedic Surgery, Sports Medicine - Shoulder, Rotator Cuff, Shoulder Instability, SLAP lesion, Impingement, Labral Tear, Knee, ACL Tear, MCL Tear, Meniscus Tear, Patella Dislocation, Arthritis, Arthroscopy, Sports Medicine, Cartilage, Stem Cell Therapy, Regenerative Medicine, Mechanism of Injury, Causation

...She is known for taking complicated medical cases and terminology and presenting it in an organized fashion, using lay terms that are easy for all parties to comprehend. In addition, Dr. Halbrecht is one of the few orthopedic surgeons with extensive expertise and experience in regenerative medicine and stem cell therapy. In 2015, she became an early adopter, offering orthobiologics to her patients. Due to widespread misinformation about “stem cell” therapy, Dr. Halbrecht is now a leader orthobiologics advocacy. She has published 2 papers in the Journal of Bone and Joint Surgery. The first explored the ethics of stem cell clinic direct-to-consumer advertising and the second identified 896 stem cell clinic websites, 96% of which gave consumers misinformation. She lectures nationally on this topic.

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

...She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has guest lectured on discrete-choice methodologies at several institutions, including the MIT Sloan School of Management, the Boston University Questrom School of Business, and the Boston College Carroll School of Management and has been a featured guest on multiple podcasts discussing these topics. AMS is a market research and consulting firm with an established practice focused on consumer surveys for litigation....

Intellectual Property, Appraisal & Valuation - Defamation Damages, IP Valuation, Intellectual Property Damages, IP Damages, Licensing, Trademarks, Copyrights, Trade Secrets, Right of Publicity, Publicity Rights, ROP, Website Valuation, Licensing Customs & Practices, Google Analytics, Social media analysis, social media valuation

...Infringement Investigation - Analysis of IP infringement on websites, Google Ads, social media, SEO and online advertising. Mr. Bania has been the named expert for approximately 75 cases, deposed 20 times and has provided trial testimony 5 times. Mr. Bania is a Certified Licensing Professional (CLP), a Google Analytics Certified Individual (GAIQ) and is a committee member for the International Trademark Association (INTA) Internet Committee, the ICANN Compliance and Domain Name Industry Subcommittee and the American Bar Association (ABA), Copyright & Social Media Committee. Mr. Bania specializes in analyses for copyright, trade dress, trade secrets and trademark infringement, publicity rights, social media and Internet infringement, defamation, marketing strategy analyses, royalty rate determinations and other intangible assets. Mr....

Marketing, Advertising - Survey Research (Lanham Act - Likelihood of Confusion, Secondary Meaning, Genericness, Fame, Dilution, Advertising), Class Action, Intellectual Property, Consumer Behavior, Misappropriation of Image, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Class Action, Rebuttals

...As a former chief marketing officer for Fortune 500 companies, general manager for a leading global communications agency, serial entrepreneur, and an adjunct marketing professor, she has been engaged by hundreds of law firms in cases regarding intellectual property infringement, misleading advertising, licensing, breach of contract and performance, unfair competition, trade practices, consumer privacy, and standard practices. She has also been a designated expert in more than ten class action lawsuits. As a leading survey expert, Ms. Harper has conducted or rebutted more than 200 Lanham Act trademark, trade dress, and advertising surveys. Since 2005, Ms. Harper has testified more than 100 times in virtually every Federal Circuit Court, along with State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS. 2023 CLASS ACTION CASE: $25,000,000 Settlement - Walter Peters v. Apple, Inc. Rhonda served as the marketing, advertising, and promotion expert witness....

Agriculture, Management - Poultry, Chicken, Turkey, Commodity Markets, Protein Markets, Sales, Market Prices, Management, Accounting, Marketing, Trading, Food Processing, Meat Processing, Agri-business, Further Processed Foods, Food Manufacturing, Live Production, Animal Agriculture, Contract Farming, Rendering - By Products

...My direct functional experience is exceptionally broad spanning live operations, grain purchasing, feed milling, basic and further processing operations, facility maintenance, packaging, sales, marketing, distribution, transportation, logistics, advertising, accounting, and finance. I have overseen production operations and sales feeding into virtually every marketing channel including wholesale clubs, retail grocery chains, institutional distributors, foodservice for casual dining and fast food restaurants, export markets and commodity trading. I have overseen national brand name product lines, regional brands, private label products, and pure commodities. The companies I have led span from start-up entities to multi-hundred-million-dollar private companies, to multi-billion dollar publicly traded companies. I have participated in funding "road shows" nationally and internationally for public debt and equity offerings....

Marketing, Advertising - Consumer Surveys, Lanham Act, Likelihood of Confusion, Dilution, Trade Dress Infringement, Intellectual Property, Trademarks, Genericness, False Advertising, False Labeling, Consumer Class Actions, TTAB, NAD

...He has been litigating and trying trademark cases for nearly 25 years. In this capacity he has represented some of the biggest and most well-known brands in the world including TikTok, Amazon.com, Meta, Kraft Foods, Abercrombie & Fitch, the North Face, Footlocker, and Sazerac. In addition to his distinguished career as a trademark and advertising trial lawyer, Mike has vast expertise as a consumer survey researcher. He has an advanced degree in survey research and data analysis. He publishes, writes, and lectures on the topic of consumer survey evidence for national legal organizations including the American Bar Association, the American Intellectual Property Law Association, and the Practicing Law Institute. He has also provided trainings and briefings related to consumer survey research to the American Association for Public Opinion Research....