Promotion Expert Witnesses

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web, Sales, Global, Clients

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 54 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIR...

Employment, Law Enf & Criminal Justice - bias, decision making, cognitive biases, blindspots, discrimination, implicit bias, unconscious bias, hiring, recruitment, personnel, promotion, racism, sexism, employment law, wrongful termination, public procurement, procurement, jury selection, police practices & procedures, criminal justice

Dr. Gleb Tsipursky is a world-renowned thought leader and expert in bias and decision making. As the CEO of the boutique consultancy Disaster Avoidance Experts, he helps evaluate and address bias in decision making in companies and other organizations, including via litigation consulting. His globally-renowned expertise was featured in over 650 articles and over 550 interviews in prominent venues. They include Harvard Business Review, USA Today, Fortune, Fast Company, CBS News, Time, Scientific American, Psychology Today, Business Insider, Government Executive, Inc. Magazine, NPR, and The New York Times. He wrote the global best-sellers Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019) and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (New Harbinger, 2020). His writing was translated into Chinese, Korean, German, Russian, Polish, and other languages. Dr. ...