False/Deceptive Advertising Expert Witnesses
False/deceptive advertising expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on false/deceptive advertising. The false/deceptive advertising expert witness listings on this page are typically from fields/areas of expertise such as: Advertising and Marketing.
Brian Sowers, MBA Applied Marketing Science, Inc.
Burlington, Massachusetts
Marketing, Advertising
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Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property
Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.
