Brian Sowers, MBA
Applied Marketing Science, Inc.
Advertising Expert Witness, Marketing Expert Witness
Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property
Federal and state level qualified consumer survey expert with more than 20 years market research experience. Principal at Applied Marketing Science, a full-service market research and consulting firm, and he currently leads the firm’s Litigation Support practice. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers co-hosts a CLE accredited webinar on survey evidence in Intellectual Property and currently serves on the Impact Studies Committee of the International Trademark Association (INTA). Services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and tri...
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