Specialties & Experience of this Expert Witness

Additional Information

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has guest lectured on discrete-choice methodologies at several institutions, including the MIT Sloan School of Management, the Boston University Questrom School of Business, and the Boston College Carroll School of Management and has been a featured guest on multiple podcasts discussing these topics. AMS is a market research and consulting firm with an established practice focused on consumer surveys for litigation. AMS has over 20 years of experience conducting consumer litigation surveys for complex legal matters. Consumer surveys can be critical pieces of evidence in high-stakes litigation—but only when conducted with scientific rigor, carefully analyzed and supported by clear, authoritative expert testimony. Our decades of experience, methodical approach and expert understanding of the litigation process have helped us consistently deliver outstanding results for our clients. AMS collaborates with a network of talented litigation survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. AMS's litigation services include evaluation of potential benefits of collecting market research data; survey design, implementation, and analysis; expert report preparation; critique of opposing expert reports; expert testimony; guidance on the deposition and trial questioning of opposing expert witnesses.