Genericness Expert Witnesses

Genericness expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on genericness. The genericness expert witness listings on this page are typically from fields/areas of expertise such as: Advertising and Marketing.

Brian Sowers, MBA Applied Marketing Science, Inc.

Burlington, Massachusetts
Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property
Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.

Tao Sun, Ph.D. Applied Marketing Science, Inc.

Burlington, Massachusetts
Marketing, Advertising - Trademark and Trade Dress Infringement (Likelihood of Confusion, Secondary Meaning, Dilution, Genericness), False and Deceptive Advertising, Class Action, Expert Witness Testimony, Marketing and Survey Research 
Tao Sun is a manager and testifying survey expert in the Litigation Support practice at Applied Marketing Science, Inc. (AMS). He provides survey evidence and expert testimony on matters related to trademark and trade dress infringement, false and deceptive advertising, and class action litigation. In addition, his expert services include critiquing opposing expert reports, and guiding the deposition and trial questioning of opposing expert witnesses. In his role at AMS, Dr. Sun is involved in all aspects of litigation research, including survey and sample design, data analysis, and expert report preparation. With over 20 years of teaching and research experience, Dr. Sun has designed and conducted various surveys and experiments related to consumer behavior, advertising effectiveness, and mass media effects. His research findings have been published in outlets such as the Journal of Consumer Behavior, Journal of Advertising Research, Psychology & Marketing, among others. Dr. Sun ...

Rhonda Harper, MBA Harper Litigation Consulting and Research

Dallas, Texas
Marketing, Advertising - Survey Research (Lanham Act - Likelihood of Confusion, Secondary Meaning, Genericness, Fame, Dilution, Advertising), Class Action, Intellectual Property, Consumer Behavior, Misappropriation of Image, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Class Action, Rebuttals
RETAINED BY 200+ LAW FIRMS. COURT PROVEN. Ms. Harper has over 30 years’ experience and is one of the few experts who is court qualified across many matters. As a former chief marketing officer for Fortune 500 companies, general manager for a leading global communications agency, serial entrepreneur, and an adjunct marketing professor, she has been engaged by hundreds of law firms in cases regarding intellectual property infringement, misleading advertising, licensing, breach of contract and performance, unfair competition, trade practices, consumer privacy, and standard practices. She has also been a designated expert in more than ten class action lawsuits. As a leading survey expert, Ms. Harper has conducted or rebutted more than 200 Lanham Act trademark, trade dress, and advertising surveys. Since 2005, Ms. Harper has testified more than 100 times in virtually every Federal Circuit Court, along with State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS. 2023 C...

Michael Keyes Dorsey & Whitney

Seattle, Washington
Marketing, Advertising - Consumer Surveys, Lanham Act, Likelihood of Confusion, Dilution, Trade Dress Infringement, Intellectual Property, Trademarks, Genericness, False Advertising, False Labeling, Consumer Class Actions, TTAB, NAD
Michael Keyes is a partner at Dorsey & Whitney, an international law firm. He brings a unique value proposition to the table as a consumer survey expert. He has been litigating and trying trademark cases for nearly 25 years. In this capacity he has represented some of the biggest and most well-known brands in the world including TikTok, Amazon.com, Meta, Kraft Foods, Abercrombie & Fitch, the North Face, Footlocker, and Sazerac. In addition to his distinguished career as a trademark and advertising trial lawyer, Mike has vast expertise as a consumer survey researcher. He has an advanced degree in survey research and data analysis. He publishes, writes, and lectures on the topic of consumer survey evidence for national legal organizations including the American Bar Association, the American Intellectual Property Law Association, and the Practicing Law Institute. He has also provided trainings and briefings related to consumer survey research to the American Association for ...