Lanham Act Expert Witnesses

Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets,

Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association. Litigation experience summary: • Expe...

Marketing, Advertising - Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation.

Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.

Marketing, Advertising - Consumer Surveys, Lanham Act, Likelihood of Confusion, Dilution, Trade Dress Infringement, Intellectual Property, Trademarks, Genericness, False Advertising, False Labeling, Consumer Class Actions, TTAB, NAD

Michael Keyes is a partner at Dorsey & Whitney, an international law firm. He brings a unique value proposition to the table as a consumer survey expert. He has been litigating and trying trademark cases for nearly 25 years. In this capacity he has represented some of the biggest and most well-known brands in the world including TikTok, Amazon.com, Meta, Kraft Foods, Abercrombie & Fitch, the North Face, Footlocker, and Sazerac. In addition to his distinguished career as a trademark and advertising trial lawyer, Mike has vast expertise as a consumer survey researcher. He has an advanced degree in survey research and data analysis. He publishes, writes, and lectures on the topic of consumer survey evidence for national legal organizations including the American Bar Association, the American Intellectual Property Law Association, and the Practicing Law Institute. He has also provided trainings and briefings related to consumer survey research to the American Association for ...